Chris Edger

Chris Edger

About Chris Edger

Professor of Multi-Unit Leadership at Birmingham City University
2311, 2015

Black Friday – who will be this year’s winners and losers?

By |November 23rd, 2015|In The News|Comments Off on Black Friday – who will be this year’s winners and losers?

Professor Chris Edger, retail expert, Birmingham City University

Black Friday – the annual event which saw sheer pandemonium brought to some of our retail stores last year, as frenzied shoppers fought to take advantage of retailers aggressive promotions.

It is estimated that online sales this Black Friday will top the £1 billion mark, with Cyber Monday sales […]

907, 2015

Councils should think carefully before rejecting all-day Sunday trading

By |July 9th, 2015|In The News, Opinion|Comments Off on Councils should think carefully before rejecting all-day Sunday trading

Chris Edger, Professor of Multi-Unit Leadership at Birmingham City University’s Business School

Chancellor George Osborne announced in his Summer Budget this week that councils will be given the power to decide whether all-day trading on Sundays goes ahead in their constituencies.

The announcement by the Chancellor that shops over 3000 square feet will be able to trade […]

2511, 2014

Black Friday – A Giant Vampire Squid for Retailers?

By |November 25th, 2014|In The News|Comments Off on Black Friday – A Giant Vampire Squid for Retailers?

Birmingham City University retail expert, Professor Chris Edger, comments ahead of this week’s Black Friday.

In 2010 when Amazon transported its Black Friday promotional mechanism from the US (a huge promotional sales day the first Friday after Thanksgiving which kick-starts Xmas shopping) it reaped first mover advantage, its 300 cut-price deals securing 4 million orders; the […]

2310, 2014

Tesco must stop Hi-Lo and start EDLP

By |October 23rd, 2014|In The News, Opinion|Comments Off on Tesco must stop Hi-Lo and start EDLP

Chris Edger, Professor of Multi-Unit Leadership at Birmingham City University, comments on Tesco’s falling sales.
In today’s revised H1 statement which declared a 4.6 per cent drop in sales and significant profit adjustment, the new CEO of Tesco Dave Lewis said that the Company’s three immediate priorities included; recovering UK competitiveness, strengthening the balance sheet and building trust/transparency […]

1605, 2013

Getting premium and value to coalesce in multi-branded businesses

By |May 16th, 2013|Opinion|Comments Off on Getting premium and value to coalesce in multi-branded businesses

Professor Chris Edger, the author of ‘Effective Multi-Unit Leadership – Local Leadership in Multi-Situations’ and ‘International Multi-Unit Leadership’, is Professor of Multi-Unit Leadership at Birmingham City University where he researches and teaches the ‘art and science’ of high performance service-based retail, hospitality and leisure.

Over the past ten years some retailers (ie Signet, Intidex, Aldi US, […]

504, 2013

Supermarket ‘retail destinations’: a further threat to the High Street?

By |April 5th, 2013|Opinion|Comments Off on Supermarket ‘retail destinations’: a further threat to the High Street?

Professor Chris Edger, the author of ‘Effective Multi-Unit Leadership – Local Leadership in Multi-Situations’ and ‘International Multi-Unit Leadership’, is Professor of Multi-Unit Leadership at Birmingham City University where he researches and teaches the ‘art and science’ of high performance service-based retail, hospitality and leisure.

At the beginning of April the broadsheet business press reported that Trevor […]

1503, 2013

Giraffe and Tesco – solving the ‘dead space’ issue in ‘big box’ supermarket retail?

By |March 15th, 2013|Opinion|Comments Off on Giraffe and Tesco – solving the ‘dead space’ issue in ‘big box’ supermarket retail?

Professor Chris Edger, the author of ‘Effective Multi-Unit Leadership – Local Leadership in Multi-Situations’ and ‘International Multi-Unit Leadership’, is Professor of Multi-Unit Leadership at Birmingham City University where he researches and teaches the ‘art and science’ of high performance service-based retail, hospitality and leisure.

From the 1990s onwards the received orthodoxy in UK supermarket retail was […]

503, 2013

Who can do what to save the High Street?

By |March 5th, 2013|Opinion|Comments Off on Who can do what to save the High Street?

Professor Chris Edger, the author of ‘Effective Multi-Unit Leadership – Local Leadership in Multi-Situations’ and ‘International Multi-Unit Leadership’, is Professor of Multi-Unit Leadership at Birmingham City University where he researches and teaches the ‘art and science’ of high performance service-based retail, hospitality and leisure.

The narrative surrounding the debate about the ‘decline’ of the High Street […]

1102, 2013

Valentines – The Rise of Key Calendar Events

By |February 11th, 2013|Opinion|Comments Off on Valentines – The Rise of Key Calendar Events

Professor Chris Edger, Birmingham City Business School

For High Street retailers Valentine’s Day represents the first key calendar trading event after Christmas. Retailers will be seeking to optimise item sales located around the occasion; supermarkets offering ‘linked promotions’ and discounts in food, drink, floral and stationary categories, ‘clustering’ product and merchandising at key impulse purchase sites […]

1701, 2013

Immediacy Threat to High Street Retail

By |January 17th, 2013|Opinion|Comments Off on Immediacy Threat to High Street Retail

By Professor Chris Edger, Birmingham City Business School

The troubles of retailers HMV and Blockbuster presage the most serious threat to the High Street over the next few years – that of immediacy.

Both HMV and Blockbuster were hit by smart technology that allowed consumers to download films and records onto on-the-move and static home based devices […]