Is Meaningful Engagement Without Risk?

Readers of this blog will be aware that we have been ardent advocates for meaningful stakeholder engagement in curriculum design. As we have progressed through the project we have become aware that although the benefits far outweigh the risk, it does exist.

If course designers do a really good job of getting stakeholders involved, it is very likely that those stakeholders will actually come to care about that in which they are investing their time. It is therefore very important that we carefully manage the expectations of those stakeholders we engage.

This is well illustrated through the reflections offered below from one of our pilot partners, Kate Chadwick:

A downside to using Survey Monkey/VOXUR?
One phenomenon I have experienced in the use of survey monkey and VOXUR in order to gain information from potential students for our proposed MSc Radiotherapy is that it has created a good deal of interest in the programme.  This would have been extremely useful if we hadn’t hit a stumbling block in the approval process and been forced to alter the proposed structure of the course.  Those potential students who expressed interest initially after the survey monkey/VOXUR use were eager to find out more information, yet we were unable to say at that point even which topic areas would be included in the final structure of the MSc programme or when it might actually be running.  This has led to some potential students becoming disheartened and frustrated and we may end up losing these students to our competitor institutions.  Fortunately, so far, these potential students have been placated through close and frequent communication but it has been a difficult situation to manage and one which, had we anticipated it, we might have been able to take steps to avoid when conducting our information gathering stage.

Kate Chadwick
Joint Postgraduate Lead for Radiotherapy

As can be seen, the radiotherapy team had done enough to involve people to such an extent that they created a situation in which potential students felt they had a vested interest in the developing course. This is an excellent indicator of effective engagement; but there is certainly food for thought here in relation to our need to manage expectations of stakeholders and to alert them to the potential for positive and less positive progress in relation to course design.