Thursday 19 May, 3pm-5pm, C003 (Curzon Building)
The first seminar by the BCU Network for Research on Gender features a paper by Dr Annette Naudin and Karen Patel, both from the Birmingham Centre for Media and Cultural Research. Their paper is titled:
Entangled expertise: Women’s use of social media in entrepreneurial work.
This paper addresses issues of identity and professionalism for female cultural entrepreneurs by drawing on the online activities of a small group of women. We investigate the construction of professional identities as expressed through social media activities, in this case, we focus on twitter as a key platform for cultural workers. Our key question is: How do women cultural entrepreneurs use online platforms to perform expertise? We draw on contemporary feminist debates (Gill, 2002, 2007; McRobbie, 2004, 2015) to evaluate the presentation of women’s expertise in public spaces such as Twitter. Social media platforms are important to self-employed cultural workers as a means of reaching markets and promoting the entrepreneur’s brand identity, but beyond self-enhancement, how are notions of expertise negotiated by individual cultural entrepreneurs and how does this relate to gender and work? Given the well documented gender and ethnic inequalities in cultural and creative industry work (Oakley, 2014; Gill, 2002), what does the social media content generated by individual women tell us about the nature of professional female identities within neoliberal economies?
Dr Annette Naudin
Annette Naudin is senior lecturer in media and cultural entrepreneurship and is an Enterprise Education fellow of the National Centre for Graduate Entrepreneurship. She has run creative enterprise conferences, published and presented on the subject. Annette is a member of the Birmingham Centre for Media and Cultural Research. Annette completed her PhD (2015) at the Centre for Cultural Policy Studies, at the University of Warwick, exploring the cultural and media worker’s experience of entrepreneurship.
Karen Patel is a second year postgraduate researcher in the Birmingham Centre for Media and Cultural Research. Her PhD is funded by the AHRC Midlands 3 Cities scheme and her supervisors are Professor Paul Long (BCU) and Professor Mark Banks (Leicester). For her PhD she is looking at the social media use of artists, particularly how artists perform expertise on social media, and the role of social media in cultural labour.