Research staff from the University are lending their expertise to the development of a new ‘green app’ which is looking to encourage people to live healthier lives and play a more active role in their communities.
The BetterPoints mobile app rewards users for taking part in activities which benefit the environment and their local community. This includes activities like volunteering, car sharing and using certain types of public transport.
Users receive ‘BetterPoints’ in recognition of their work, a form of community currency which can be used to purchase a number of online rewards including vouchers from Amazon, M&S and Boots. Alternatively, users can choose to donate their BetterPoints to their favourite charities.
Dr Steve McCabe, Director of Research Degrees, and Senior Lecturer Tony Birch will be working on the evaluation of the software to find out what sort of impact the app is having on people’s behaviour. The University is a partner in the BetterPoints project which is being funded by Climate-KIC, the EU’s main environmental initiative.
Flora Champetier, Deputy EU Funding Manager, explains: “We hope this project will have a real impact on how people interact with their communities and the environment. What the app is aiming to do is encourage more people to undertake activities that will benefit both themselves and the community.”