11 December 2014, 5.30 – 7.30pm, P350 Lecture Theatre, Parkside Building, City Centre Campus
‘Thinking outside the font’
Typefaces are both functional and evocative. They trigger memories, evoke associations and prompt multi sensory responses. Sarah will review how type is ‘hidden in plain sight’. She will share projects done by a range of people which reveal the typeface considered most ‘believable’ that type can make food more enjoyable and which typefaces look sweet or bitter.