Tag Archives: th_nk

Rob Hinchcliffe, Community Strategist, TH_NK

Rob Hinchcliffe is a Community Strategist at TH_NK. He has been building online communites since 2003 and has also founded the ‘Londonist” blog, which is one of the most widely read blogs in the country. He previously has worked in Publishing and Journalism, edited at Yahoo UK news and helped launch and grow the user-generated reviews site Qype in the UK and across Europe. Robs skills and knowledge in sharing content and stories in many different and wonderful ways will be hugely insightful at the event.

To follow on Twitter @Hinchcliffe

View Rob’s Website Here

Rob Hinchcliffe – Turning Business into Content

Rob Hinchcliffe – Transmedia Storytelling – Wired Website

View Rob’s LinkedIn Here


Adventures in Transmedia Storytelling

At 10.30am, Adventures in Transmedia Storytelling will be next on the agenda, discussing the challenges, approaches and techniques used in delivering content across multiple platforms. With so many new channels available today, whether it is social media, mobile etc, new ways of ‘storytelling’ have been adapted since the Digital Revolution. Rob Hinchcliffe (TH_NK) and Hilary Perkins (Channel 4) will discuss how taking one story primarily designed for one medium, can be experienced across multiple channels, allowing for more audience participation whilst maintaining its clear message.