Not Using WeChat Yet? You Might Be in Future!

WeChat-logo

WeChat was originally known as Weixin, it was created by a Chinese company

The app has more than 600 million registered users, as most of the users are from China, with around 70 million of them from other countries all over the world. The app was originally released at the beginning of 2011, and it comes with a webpage version later on.

Multiple Platforms

WeChat is available for downloading on various platforms, such as iOS phones, Android phones, Windows, Blackberry and Symbian phones. The app offers text chatting as well as the ability to make voice calls to the contacts. Also, there is a broadcasting feature and a walkie-talkie feature. You can broadcast something or talk to a group through voice chats as well. Users can also send stickers to one another through the sticker shop.

Free of charge

WeChat is a free app, so you can use it without making any payments. Voice calls, as well as video calls, are free. Also, you can share your photos or videos as well as an audio message and participate in global chatting. Group chatting is possible with a maximum of 500 members in a group. Bulk messaging is possible along with bulk audio or video files.

Simple Interface

The app comes with an interface that is user-friendly. It is also lightweight and does not use up much of your device resources. The menus are very simple, and even beginners on text chatting or novices will find it easy to communicate. It is easy to sign up, as you only need to provide your phone number. The app then searches your contacts after you give it access.

If you are already familiar with WhatsApp, you will find it easy to transition to WeChat. The menu options are simple, and you can find your way through the app very quickly. Users can send text messages along with a video or an audio file.

The app also allows you to access the camera quickly. You can use the photo filters or add captions to your photos and videos.

Innovative Ways of Communicating

The app brings in several innovative ways of getting acquainted with new contacts and connecting with friends. You can make new friends, locally as well as internationally. For instance, there is the phone shaking feature and the drift bottle feature along with people nearby one. It also has Moments feature, which rather works like the NewsFeed on Facebook. However, you cannot see whether a particular contact is online or not, so in this way it ensures privacy for users.

More reading about Wechat


http://www.nanjingmarketinggroup.com/blog/social-media/everything-you-need-know-about-wechat

Curated by Bo Zhang

Future Media attend the 5th Mobile Convention in #Amsterdam

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Representatives from Future media got to attended the Mobile Convention in Amsterdam,on 22nd May 2014 at the imposing Beurs van Berlage, Mobile Convention Amsterdam (MCA) is the leading annual event for mobile marketing and technology professionals in Northern Europe. The convention offers broad insights into the future technologies, mobile landscape, and showcases the business possibilities of the latest applications. Every year more than 800 professionals from marketing, media, banking, ICT and telecom join MCA and exchange their ideas, knowledge and experience.

mocoam2 The main hall of conference. Paronama picture by @ThanhHoaHoang.

@ThanhHoaHoang and @Ad340soye were given a precious responsibility to represent Future Media at the convention in Amsterdam. As Digital marketing professionals we wanted to amplify the event on social media- The plan was to have a twitter interview with any available speakers at the convention prior to the event date. Luckily for Us @Krijn (Krijn Schuurman) and @Chrizzieman (Chris Bannink) agreed.
We also made use of other social media platforms for live updates during the event such as Vine, Flippagram, Instagram and tumblr
Before setting off to Amsterdam, with support from @Brillthings, we had done great online interview, creating good content for the approved event hashtag #MoCoAM, questions varied from the upcoming wearable devices (Google glass, iWatch) to the future of mobile marketing, we even talked about the TV hat in the video below, kindly leave your comments on if you would buy this.

Screenshot of the Twitter interviews.
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We were satisfied with our contribution towards the event amplification and the event itself,@BCUFuturemedia gained 10 new followers and there were 1084 tweets recorded under #MoCoAM.

22nd May 2014, #MoCoAm officially started. Overall, there were approximately 45 presentations throughout the day, from 10 AM to 4PM. They were organized under 4 different categories: mobile marketing, mobile commerce, mobile enterprise and mobile payment. Due to lack of time, we could only attend some of them. But still, we were fascinated and overwhelmed by new knowledge and experiences from the speakers.
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Takeaway.com introduced a new way to make your food order easier than ever – online order. Takeaway.con allows you to order food from more than 27 thousand restaurants in 10 countries. Their 6 offices can be found in 5 countries, providing jobs for approximately 350 people. In total more than 1,7 million orders are taken every month. The company witnessed 50% growth in 2013. Those are impressive number that can tell a story. But it would be a mere story without the appearance of mobile in this. The CEO of Takeaway gave us all an advice on how we should expand the business. By making a persuasive comparison between mobile application and website, he believed using a PC to order your food is not an encouraging way, and smart phone is the right one to do this work. Therefore it affirms the fact that along with Internet, mobile eventually plays an important part in changing our lifestyle from the smallest thing.
David Nguyen of Accenture shared this APX-LAB video with us to highlight the possibilities available with glass technology.
mocoam7Picture by Emerce (https://www.flickr.com/photos/emerce/)
Google glass is in its beta version it is being sold to developers only in the USA so far and not commercially apparently the price tag is around $1,200. I tried one on and If I had that kind of money to throw on a technological device I actually would and I don’t think people who wear them look like robots!

APX Video 2012 from APX Labs on Vimeo.

We got to see this solar powered dress by @Pauline_DongenThe two wool and leather prototypes comprise parts with solar cells which can be revealed when the sun shines or folded away and worn invisibly when they aren’t directly needed. The dress incorporates 72 flexible solar cells. Each of them, if worn in the full sun for an hour, can store enough energy to allow a typical smartphone to be 50% charged.
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Another device on display was the double robot, according to the developers, Double enables a revolutionary new level of interaction with your remote team.Having your own Double in the office means you can be free to roam around anywhere without having to schedule a meeting. Double takes everything you love about video calls on an iPad and puts that on a mobile base that puts the remote worker in control. Your Double is always on, ready to take you anywhere you need to go.Employers can rest assured that their remote employees never miss out on important conversations around the workplace.
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Next fancy device was the pimped out drone from Accenture, the drones have having different algorithms for different solutions for example one of their clients FutureMine uses the on-site drone for monitoring the morning traffic speeds and road rules observance for the mine’s employees and contractors travelling to work along the public and mine lease road. Real-time data drives real-time performance management potentially reducing serious safety incidents as well as driving an improved safety culture.
mocoam10Picture by Emerce (https://www.flickr.com/photos/emerce/)

Another amazing presentation was Heineken #Sharethesofa: leading the charge in real-time second screen marketing. Antoinette Hoes of DDB&Tribal presented how Heineken exploited the notion that millennial’s hardly ignore their mobiles even when they are watching TV as the feel a need to share real-time experience with friends on the program they are watching.
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The Consumer Electronics Association (CEA) and National Association of Television Program Executives (NATPE||Content First) released the findings of the first part of a joint research study analyzing how and why consumers use Second Screen devices to engage with video content. Of the Second Screen users surveyed, 79% access a second device while watching TV programming.
The idea developed through the combination of two key insights: firstly that 70% of UCL viewers watch the game at home, the second that more than two-thirds of Heineken consumers are also online while watching TV and thirdly that Twitter is the number one social media platform being used during live TV shows.
The match with HernanCrespo resulted in 46.8m earned impressions, 78% Twitter share of voice among UCL sponsor.
This is not the first time a second screen strategy is being deployed by the guys from Holland, Heineken / Star Player This iOS app from Heineken, which launched in 2011, provides a second-screen gaming experience for the football fan without distracting him/her from the game. “Dwell time” with the app has averaged 56 minutes.

This year was the 5th anniversary of the convention and it was a huge success. The whole conference was professionally organized and very insightful with more than 60 speakers sharing their learnt lessons.
After the convention day, we spent our last night and morning in Amsterdam with joy and excitement. Amsterdam is surely a city of tourism: beautiful scenario, friendly citizens and excellent traffic. Arriving at the airport, we did not have any difficulties to get to our hotel, where we were warmly welcomed. We spent our free time going shopping, exploring around the area we stayed and enjoyed the local restaurant. The trip was unforgettable and we want to express our deepest thank towards Mark Brill and Marie, who gave us this precious chance to attend such a professional conference and visit Netherlands.

9 simple steps to make an effective Infographic

1. Think of your audience

Audience
Image source: LIFE

2. Collect data

…make sure it’s relevant

Collect data
Image source: From the movie “A Serious Man”

3. Pick the right one

…more juicy more interesting

Pick up important
Image source: pennlive.com

4. Don’t make it too long

…too lengthy too tiring

tired
Image source:  garethcase.com

5. Short content

…be smarter than Twitter

short content

6. Use graphical elements

…be creative but keep it under control

graphics

7. Get the right title for your infographic

…should be short & easy to remember

title for infographics
Image source: fluxx.uk.com

8. Review your work

…not satisfied? go back to start

review
Image source: theguardian.com

9. Give credits to the source

…because credibility matters

credits
Image source: suncitycenterphotos.com

How Online Brands Rule The Market

Emma Scott is the Women’s Wear Marketing Manager for ASOS in the United Kingdom.  Her job is understanding what customers are doing and thinking.  That is, matching customers desires with ASOS products, as well as providing info and content which engages and inspires.

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Emma also has to be on top of the latest innovations in technology, keeping a close eye on what competitors are doing.  Day to day Emma and her team help plan and deliver promos and decide on marketing stories for the next few months.  “We liaise with Buyers and Merchandisers then brainstorm ways to engage the customer with in house Editors and Creatives or maybe contact an external agency”- says Emma.  Then the team has to decide what needs to go on the site and loop in UX (User Experience) brief assets required – for site, email, social and anything off the site, making sure links are tracked and reporting on campaigns when they are complete.

“I got into marketing and then moved sideways into fashion retail from publishing.  I started to get involved in ecommerce when I was at Dorothy Perkins as I worked in Customer Relation Management and wanted to develop a magazine that you could shop… and then moved to Tesco to work on their online business and this is my first pure-play retailer.”

The new channels and technologies have meant a great opportunity for business like ASOS, but life is not all peaches and cream.  Keeping up to speed with the changes, trying to second guess where their customers will be and the sheer volume of places makes it a challenge.  According to Emma social platforms are just the tip of the iceberg: “There used to be stores and mail order catalogues, maybe with a call centre.  Now there are stores, web, m-commerce, tablets, apps etc.  Then there’s interactive video and with apps like Aurasma or QR codes or NFT, every surface can become interactive and shoppable.  It’s about keeping all the plates spinning right now!”
Which is the profile for this job, then?  “Passionate, driven, creative, inquisitive, innovator.  An ideas person and a ‘doer’”

What is the next step for an innovative brand like ASOS?  “We want to make the shopping experience richer, more social and fun.  And we want to be the first place 20-somethings go to for fashion”.  What will we see on mobile in 2013?  “Mobile marketing is something everybody talks about but nobody is actually doing anything about it.  I remember once, we were working on a brief where it specified “mobile”, but nobody realised it till a few days before finishing the project”.

At this point, I want to know what somebody who works for an online store thinks about brands which don’t do social media at all, like COS or Primark.  According to Emma, there’s still room for a physical store.  Topshop is just one brand who are still opening stores – with a huge new space in LA.  However it’s likely the store experience will change and become more ‘experiential’ or service driven.  “Stores like Primark are doing well without an online presence but my feeling is brands like this will sell online eventually, if not with a stand-alone site and then via a third party” she says.

Spain is the European country with more mobile devices, even more than the UK, but the penetration of e-commerce is only 27%, compared with 71% in the UK.  How can you increase online sales in this society?  Is it an organic process or a deliberate action of the big online companies like ASOS?  Emma thinks certain things need to be in place.  Fast Internet connection – whether web or mobile – and good devices at affordable prices.  “Plus, there needs to be a bit of a cultural shift”,  she ads, “Fashion Up is going to be launched in Spanish sometime this month. We are sure it will have a good reception but some countries are more about outdoors and meeting friends than shopping alone at home!”

So what does ASOS think about the actual debate of companies sharing their Big Data?  “It’s going to need a big investment to upgrade process and systems”.

Written By Future Media Student: Julia Ivorra

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What Is Future Media?

When I tell people that the NTI run a course called Future Media the first thing they say is “What’s that?” In a nutshell I tell them that it is:

“The use of new technologies in digital media marketing strategies.”

For further clarification I explain:
•Digital media can be online, mobile – via a smartphone or tablet or even interactive TV and strategies can span over all these mediums making them multi-screen.
•Digital communications includes interacting with your customers on social media platforms by sharing information, blogging, running competitions and engaging in conversation.
•Digital marketing is inbound and can be measured with analytics. Campaigns can take place on social media, by e-mail or using SEO (Search Engine Optimization) and PPC (Pay Per Click) to drive traffic to a website. Websites should be mobile responsive for a user friendly experience.
•Mobile marketing can use technology to develop apps to scan QR (Quick Response) codes, bring AR (Augmented Reality) to life or even to geo track your users via the GPS in their mobiles as they check in on their favourite social networks.

Quite simple really!

The Drum

The Drum is a leading resource for Advertising, Design, Media, Marketing, Digital, Social Media and PR. They provide information on current events, new advertisement’s and jobs in the industry. They organise many flagship awards including The Drum Design Awards, The Chip Shop Awards, Goldentwits and many others. They also provide events such as 4 Minute Warning, and provide up to date news, analysis and opinions on the world of marketing.

For more information, visit www.thedrum.com and follow on Twitter @TheDrum