Industry Insights

Not Using WeChat Yet? You Might Be in Future!

WeChat-logo

WeChat was originally known as Weixin, it was created by a Chinese company

The app has more than 600 million registered users, as most of the users are from China, with around 70 million of them from other countries all over the world. The app was originally released at the beginning of 2011, and it comes with a webpage version later on.

Multiple Platforms

WeChat is available for downloading on various platforms, such as iOS phones, Android phones, Windows, Blackberry and Symbian phones. The app offers text chatting as well as the ability to make voice calls to the contacts. Also, there is a broadcasting feature and a walkie-talkie feature. You can broadcast something or talk to a group through voice chats as well. Users can also send stickers to one another through the sticker shop.

Free of charge

WeChat is a free app, so you can use it without making any payments. Voice calls, as well as video calls, are free. Also, you can share your photos or videos as well as an audio message and participate in global chatting. Group chatting is possible with a maximum of 500 members in a group. Bulk messaging is possible along with bulk audio or video files.

Simple Interface

The app comes with an interface that is user-friendly. It is also lightweight and does not use up much of your device resources. The menus are very simple, and even beginners on text chatting or novices will find it easy to communicate. It is easy to sign up, as you only need to provide your phone number. The app then searches your contacts after you give it access.

If you are already familiar with WhatsApp, you will find it easy to transition to WeChat. The menu options are simple, and you can find your way through the app very quickly. Users can send text messages along with a video or an audio file.

The app also allows you to access the camera quickly. You can use the photo filters or add captions to your photos and videos.

Innovative Ways of Communicating

The app brings in several innovative ways of getting acquainted with new contacts and connecting with friends. You can make new friends, locally as well as internationally. For instance, there is the phone shaking feature and the drift bottle feature along with people nearby one. It also has Moments feature, which rather works like the NewsFeed on Facebook. However, you cannot see whether a particular contact is online or not, so in this way it ensures privacy for users.

More reading about Wechat


http://www.nanjingmarketinggroup.com/blog/social-media/everything-you-need-know-about-wechat

Curated by Bo Zhang