New! Two-year BSc degree in Digital Marketing with Birmingham City University…

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Meet Interactive Entertainment, Birmingham City University’s hardcore, two-year undergraduate degrees – perfect for a career in digital marketing, games development or digital art.

Our employer partners in these industries want experience. We provide it. You get real studio experience working and studying 9am-5pm, all year-round over two years, on real projects with professional practitioners and tutors.

Digital Marketing:

Our Interactive Entertainment Digital Marketing course is a broader, undergraduate version of the popular Future Media: Pro course.

Brought to you by the people behind the industry-leading Future Media and Gamer Camp postgraduate courses, and taught by experienced industry professionals, Interactive Entertainment, Digital Marketing, BSc (Hons) provides professional, hands-on digital agency experience as a key part of your future career plan.

Your first agency role:

The same experience-led, educational journey we pride our postgraduate courses on is also at the heart of all our Interactive Entertainment courses.

So, unlike other courses, we treat this like your first creative industry job.

How? Well, you’ll study and work 9-5, Monday to Friday, for two years – including over the summer. Plus, you’ll also be given your own free laptop to work on (for the duration of the course).

By the time you graduate, a whole year before most students, you’ll have two years of tangible, digital marketing and production experience under your belt; ready to find your perfect job in the ever-growing digital industries.

Don’t forget, a two-year course also means only two years of course fees too!

Along the way, you’ll gain the theoretical and intellectual skills, mixed with the practical and team-working experience that digital and media employers are looking for.

Make yourself employable in a growing sector:

At key points within the Digital Marketing course you’ll join with our programming and art production students to work collaboratively on ‘live briefs’ and development projects from real clients.

Inter-disciplinary working is the industry norm throughout the creative and media production professions and so this is mirrored in the Interactive Entertainment courses at Birmingham City University.

Throughout the course you will devise strategic campaign proposals based on your own market insight and analysis and manage the production of interactive comics, brand tie-in video games and cross-platform entertainment solutions.

After graduating, you’ll be equipped with a unique mix of broad skills and deep level specialist know-how; making you hugely employable in the ever-growing creative economy.

 Laptop included:

All students on the programme will be issued with a laptop to use whilst on the course. Your computer will be preloaded with all the industry-standard software required to complete the ‘live-brief’ assignments and roles you’ll work on with your colleagues in a buzzing digital communications and production studio.

On the course, you’ll be taught by established industry professionals with a wealth of expertise and enthusiasm, who are experienced at recognising and responding to the rapidly changing demands within the industry.

 Agency studio and resources:

You’ll be based in an agency style studio right next door to your Digital Art and Digital Games Development colleagues where you’ll be working with state-of-the-art resources and like-minded talent to deliver digital marketing solutions to client briefs.

Together you’ll be developing and creating branded interactive content for audiences to engage with in multi-platform campaigns. The Digital Marketing course is configured to give your talent for communication the direction and experience required to work with brands, clients, creative teams and production resources to deliver truly interactive entertainment in digital marketing.

So, if this sounds like you, ask for a one-to-one conversation with us or apply online now:

www.bcu.ac.uk/pme/nti/interactive-entertainment 

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Planning interactive content for production.

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Working with clients and creative teams.

GREEN

Shooting content at Birmingham City University’s Parkside studios.

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Shooting content at Birmingham City University’s Parkside studios.

#5Reasons: MC Hammer is more of an Icon than PSY

MChammer

One hit wonders have existed since the inception of commercial music, from the likes of Afroman, Khia,Cheeky girls, T.A.T.U to mention a few, as part of the #5Reasons blogpost series we would compare who is more of an Icon and not a one hit wonder between McHammer and PSY.
Stanley Kirk Burrell, known professionally as M.C. Hammer, is an American rapper, dancer, entrepreneur, spokesman and occasional actor. He had his greatest commercial success and popularity from the late 1980s until the late 1990s-Wikipedia

Park Jae-sang, hangul: 朴載相, better known by his stage name Psy, stylized PSY, is a South Korean singer, songwriter, rapper, dancer, record producer and television personality-Wikipedia

I was given the brief to write this post after a group of students said they had no idea of whom MCHammer was but they knew who PSY was. I was quite shocked to be honest that they hadn’t heard of Hammer time! Basically this post is to highlight what makes MChammer more of an Icon than PSY!

1.Public Poll
The first step was to ask the question, who is the king of the genre they are both in, known as pop-rap. The question was asked on Polar which is an app created by Luke Wroblewski, Polar lets you create polls and makes it super quick and easy for your audience to tell you what they think. From the public poll on Polar out of 50 respondents 40 confirm that MC Hammer is the King of Pop-Rap.(see image above)

2. Commercial Revenue Success
Although MC hammer has been around for a longer period, number of released albums would still be used as a point to differentiate these two characters, MC hammer has released 12 albums to date compared to 6 albums released by PSY. PSY’s most successful album PSY6 (six rules) which contains hit single Gangnam style sold 106,594 copies in South Korea sales compared to 10 million copies sold in the US of “Please hammer don’t hurt them” which contains one of his most popular songs “U cant touch this- Hammertime” Okay he did get over a billion views on YouTube, which would have some financial benefit, but it was for one single not an album.

3. Real Talent
MC Hammer was able to switch genres going from pop-rap to gospel music, which led him to release a gospel album during his career. PSY is known as a controversial artist, although touching on thought provoking issues, which all artist do, but PSY was not clever enough in his interpretation of these issues which led to his music being banned in his main market, I haven’t read anywhere that any of MC Hammer’s music was banned. First rap artist to achieve diamond status- when a musician sells over 10million copies of an album.

4. Brand Endorsement
While carrying out research for this post, it was apparent that several brands saw value in both acts, and used both of these acts to gain some brand awareness and increase their TOMA scores. One of these acts was seen as more valuable to brands. MC Hammer endorsement deal at $138 million with British Knights compared with the $4.6 million PSY received from brands like Samsung and Wonderful pistachios just goes to show you who the brands believed in.

5. Awards
A Grammy Award (originally called Gramophone Award), or Grammy, is an accolade by the National Academy of Recording Arts and Sciences of the United States to recognize outstanding achievement in the music industry. The National Academy of Recording Arts and Sciences of the United States have recognized MC Hammer on three occasions in 1991 for His most successful album, Hammer please doesn’t hurt them. He won 3 Grammy awards that year. Best music video, best RnB song and best rap solo performance. The song “U cant touch this-Hammertime” won two awards, last time I checked Gangnam style hadn’t received a nomination.

Finally what would a blogpost be without a video, now stop #Hammertime.