Mobile is increasing becoming the future, although potential threats lie in the fact that many companies are “struggling to make it pay”. Perhaps one of the most innovate and exciting concepts of the Digital Revolution is Augmented Reality, with many brands all over the world using it to promote their products and enhance their consumers experience. Matt Mills (Aurasma) and Kelly Wearmouth (Telefonica Digital) will be discussing AR, the opportunities it gives to brands and the possibilities this technology has on the future.
Augmented Reality Resources
Guardian’s Technology Section – Augmented Reality
The Observer – Augmented Reality – Its like Real Life, But Better
Mashable’s Augmented Reality Section
Watch Augmented Reality – the 8th Mass Medium Here