In recent times, Paddy Power has become a huge brand in the betting and gaming industry. They have also become known for their mischievous and innovate ways to promote themselves, using Euro 2012 as a platform for this (See Below). Ken Robertson Head of Mischief at Paddy Power, will be delivering insight into how you can connect with an audience by creating mischief, gaining huge expose and fame now and in the future. Ken’s apparent “refusal to grow up” has served him well, and hopefully he can inspire other people at the event to do the same.
View about Paddy Power’s ‘Mischief’ Here
View Ken’s LinkedIn Here