Adventures in Transmedia Storytelling

At 10.30am, Adventures in Transmedia Storytelling will be next on the agenda, discussing the challenges, approaches and techniques used in delivering content across multiple platforms. With so many new channels available today, whether it is social media, mobile etc, new ways of ‘storytelling’ have been adapted since the Digital Revolution. Rob Hinchcliffe (TH_NK) and Hilary Perkins (Channel 4) will discuss how taking one story primarily designed for one medium, can be experienced across multiple channels, allowing for more audience participation whilst maintaining its clear message.