Music with Seoul: 5 characteristics of K-pop music videos

For those of you who didn’t know, The Los Angeles Korean Pop Festival is happening this saturday in memory of the 111th anniversary of Korean American immigration. For many of you out there when thinking of K-pop, the Youtube sensation ‘Gangnam Style‘ will come to mind.

Nevertheless, nobody can argue against the fact that in recent years the Korean music scene has grown out of obscurity to become a recognised entity in the online world. Whether that be through cheesy music videos from bands you’ve never heard of, or through a flood of GIFs of pretty boy bands that seem more suited to a mid 90s cover of Smash Hits magazine.

Regardless of these thoughts, here is my list of 5 characteristics of K-pop music videos that make the genre so great!

 

1. OVERLY LARGE POP GROUPS

When it comes to the size of pop groups the word ‘small’ doesn’t seem to exist in Korean vocabulary. With the ever popular girls group Girls’ Generation (소녀시대) having nine members and the boy band Super Junior (슈퍼주니어) having twelve. The example below features the twelve member group EXO (엑소) and their hit ‘Growl’ which, even though it was shot in just one take has an awe inspiring 31 million hits on youtube.

EXO – Growl MV

 

2. CATCHY TUNES

The world of Korean pop is overflowing with catchy tunes. This one from the group Wonder Girls (원더걸스) is a classic from as far back as 2007 (that’s a long time ago in K-pop years), full of everything a great video needs..super heroes, flashers and funky dance moves.

Wonder Girls -Tell Me MV

 

3. SEXY DANCE MOVES

Ok ok..the horse dance in ‘Gangnam Style’ may not be the sexiest but believe it or not the hall of K-pop fame is full of them. This music video by 4Minute (포미닛) girl group member HyunA (현아) and BEAST (비스트)  member Hyunseung (장현승) is one of my favourites.

HyunA and Hyunseung – Troublemaker MV.

 

4. HIGH VALUE PRODUCTION

When it comes to high quality music videos nothing beats Korean pop. This music video is of Big Bang (빅뱅)’s ‘Fantastic Baby’ , one of the most popular K-pop groups of all time, winning the “Best Worldwide Act” award at the 2011 MTV Europe Music Awards. This video alone has had over 100 million hits on youtube and is definitely worth a watch..

Big Bang – Fantastic Baby MV

 

5. CRAZY PLOTS

And of course Korean pop culture wouldn’t be Korean pop culture without mind-blowing plots and tear-jerking ballads. Beneath all of the glamour, beautiful tunes and gorgeous stars there is often a sad story waiting to break out and force you to reach for the tissues. This music video is from the Queens of ballads Davichi (다비치).

Davichi – Don’t Say Goodbye MV

There, that’s it. I hope this blog post has given you the confidence to explore K-pop and realise its true klout in the world of global pop music especially on the youtube scene. Even if it hasn’t gone that far, you’ll now realise that there is more to K-pop than seeing an estranged older relative doing the horse dance at a family disco. At least be thankful for that!

Ben White joined Future Media team in 2013 and has plagued us with his obsession for Korean pop music ever since. After discovering his love from first watching the Pops in Seoul television show over seven years ago Ben is determined to convince the western world of the allure of the K-pop brand.

 

London Agency Week 2014

Future Media - London Agency Week

The newest recruits at the Agency got to spend 96 Hours in London to gain insights into the digital marketing industry and network with like-minded professional. This is part of the induction into the agency, 6 of the top digital marketing agencies were visited during this period. The new recruits would share their experiences through the next series of blogposts.

To share the experience on social media the Hashtag #FMLDN2014 was created. A total of 80 tweets including pictures were recorded under the hashtag top influencers of the hashtag were:
@Jackg132-28mentions
@Ad340soye-25mentions
@Qrious85-20 mentions

There where noticeable strategic brand placements on products and service around London which would definitely increase TOMA (Top Of Mind Awareness) scores for the respective brands, the ones that stood out were MasterCard, with the branded plastics sleeves of the oyster card and Virgin who provided Wi-Fi during transit on the underground.

Here is a list of some of the apps that came in handy during the London visit.
Twitter, Google maps, Gmail, Tube map, Foursquare, Instagram, Tinder, Qr-code reader.
Embracing one of the trends of 2014 in digital marketing Social Mobile Location marketing (SoMoLo), we used location based social platform foursquare for check-ins and to get recommendations of places to visit in whichever area we where, we visited the Halcyon gallery on Bond street where we saw an original Andy Warhol “Mao-Zedong” and unlocked the Andy Warhol badge on Foursquare.

From the previous blogpost on the introduction to the new recruits there is a diverse cultural background and we got to experience a bit of each others culture we went to a halal restaurant for dinner and we all tried hummus- Hummus is a Middle Eastern and Arabic food dip or spread made from cooked, mashed chickpeas blended with tahini, olive oil, lemon juice, salt and garlic.

We also had some home cooked Vietnamese meal courtesy of our personal chef- @ThanhHoaHoang

Stay tuned for next weeks post on The Rise of Social Video – Unruly & Social Partners.

The Rise of Social Video – Unruly & Social Partners

London Agency Week

Unruly

Unruly home of social video-Unruly is the leading global platform for social video marketing and works with top brands and their agencies to predict the emotional impact of their videos and get them watched, tracked and shared across paid, owned and earned media channels.

At Unruly there are specially designed software’s used to turn target audiences into engaged viewers and engaged viewers into customers and advocates.

Brands can predict shareability with Unruly Labs, activate the Open Web with Unruly Activate and prove social ROI with Unruly Analytics, a cloud-based dashboard providing real-time competitive benchmarks across 6 billion customizable data points.

@Mightybarnski also shared Dr. Karen Nelson-Fields 7 steps for social video success

  • Make it emotional- videos that elicit a strong emotional response either positive or negative are twice as likely to be shared, positive responses are 30% more likely to be shared.
  • Be positive.
  • Focus on personal triumphs and weather instead of cute cats and celebs.
  • Little branding.
  • Don’t under invest in distribution.
  • Exhilaration is the most successful trigger when recalling videos with 65% recall rate while hilarity is second at 51%.
  • Quality reach is key.

The group had the opportunity to use the unruly social lab to carry out a share rank test on the @PouPurrie Video which you can watch here:

In the Unruly social lab, videos are ranked on the level of various psychological responses such as(Exhilaration, Hilarity, disgust etc) and the level of social motivation such as(shared passion, shared emotional experience)

The famous viral video chart was created in 2006 by Unruly, the viral video chartis a list of the most successful social videos based on number of shares

While at Unruly we were informed that their employability skills are mainly behavioral and coded into the acronym PANDA (P=Passion) if you know the rest of the letters kindly leave the answers in the comment box.

After visiting Unruly media in shore ditch we walked through Brick Lane- where we saw some street art such as, Belgian artist ROA’s famous crane on Hansbury Street as well as other art installations.

We stopped at the famous Beigel shop- where we had a bite to eat and we can confirm that their bagels are pretty much one of the best.

Our final stop on Brick lane was the Spitalfields market, which wasn’t too busy because we were there on a Monday but we got an idea of what the place would feel like at the weekends.

Next stop was Social Partners

Social Partners- Grey London+ Gray EMEA

Located on a busy street and surrounded by sophisticated jewelry stores, The Social Partner is out next stop. Unlike Unruly that its office resembles a bee hive, The Social Partner building brings out the professional atmosphere with its elegant and beautiful office design. Welcoming us is an Asian guy named Kwai Chi – a representative for The Social Partner, and our journey was even more remarkable with another interesting experience.

We were taken part in a 3-hour presentation, in which a lot of information about the recent world’s trends was mentioned. However, the fantastic thing about The Social Partner was not its presentation, but the presenter himself. Imagine you’re sitting inside a 3D theater, putting the 3D glass on, and now enjoying our lively world from a totally different point of view.

What is the definition of social media in your opinion? Spending time hanging out with friends on Google Hangout, replying non-stop on you Facebook post, tweeting news that amuse you, or simply staring at your computer screen watching some dudes making vlogs on Youtube? All of them are drawn into a mere conclusion for normal social media definition: entertainment. However, the presenter Kwai Chi showed us a different definition for it: social media equals social marketing. Put it simple, making money.

Forget about wasting tons of trees, ink and especially money to produce brochures, forget about asking those sales for the quality of products since you clearly know they’re only telling how good they are and why you should buy their goods, it is Internet era, and we do things on the Internet.

Kwai Chi is one of the leading people taking advantage of those free social media platforms to build up their own brands. Starting making video about racism on Youtube, this Chinese guy soon recognized the power of video content thus he began making videos on reviewing household products, health gadgets, foods and quickly became well-known on the world’s biggest video channel. He criticized those companies for their products (according to his opinion) and then now ends up working for them. A huge number of products from various companies are now day by day sending straight to his home and his work is to making a review video for them. That’s how he makes money from what we called “entertainment”.

Curious already? Here is the introduction video of Kwai Chi

Furthermore, he analyzed the main trend of social media world nowadays, from Social Mobile messaging, Rise on mobile local (SoMoLo) to wearable hardwares (i.e: health monitor in an eraser’s size) and then introduced us other Youtube-er who also use social media for personal brand’s marketing strategy.

Pewdiepie – game reviewer, most subscribed channel on Youtube, and his work is to reviewing new games (of course) and swearing (sad but true). Yet the number one position on Youtube is him. This video is his review about the game Flappy Bird (this is a Vietnamese product, rise of the Asians!), you can have a look here:

Dude perfect – using social media for marketing. They combine interesting sports themed content with brand in order to promote them. Eating Pringles and doing a lot of nearly-unbelievable sports with Pringles box container and pingpong ball, Dude perfect has done a good job of increasing the sales of Pringles and polishing its brand name, along with Walmart (one small screen and that’s all, sad but true again). You can watch one typical video of them here:

Kwai Chi also mentioned about the rise of Asia. Heard about LINE? Yes, Japanese product, Brown the Bear and Cony the Rabbit. WeChat, Weibo? Here comes the Chinese. Asian countries are trying their best to catch up with their senior European countries in the technology competition. And those three products are the evidence of their efforts.

At the end of the day, we came back to our apartment with mixed feelings and opinions about what Kwai Chi presented, but we can assure one thing that if he can succeed with social marketing, we know we also can.

The New Future Media Team

From Arts to Business, from Science to Engineering we are here to go Digital. We are the New Future Media team and we are here to transform the world.

Having come from different cultural backgrounds, we are here with open minds to mould ourselves into the new generation of marketers harnessing the power of Digital and Social.

The New Future Media Team

The New Future Media Team

 

 

 

 

 

 

Our Future Media program is like none other and gives a hands-on approach by simulating an agency environment to help build a better tomorrow. Join us in our adventure as we share our exploration right here on this blog. Be sure to subscribe now.

Here we are:

Thang Hoa Hang, Hanoi, Vietnam (Hoa)

Thang Hoa Hang

Thang Hoa Hang

Hoa graduated from the Diplomatic Academy of Vietnam with the Bachelor of Arts in English for International Relations. She interned for 3 months at Radio the Voice of Vietnam and quality control supervisor in Step Up English Center. She also founded a start-up business with friends, specialized in wigs and handmade accessories for teenagers. Hoa has a passion for cosplaying and travelling, and a cat lover.  Hoa is currently attending the MA Future Media Pro to aim for experiences in media industry.

 

 

 

Jagadesswaran Ganesan, Tamilnadu – India (Jack) 

Jagadesswaran Ganesan

Jagadesswaran (Jack) Ganesan

Jack graduated in Mechatronics Engineering in 2007 and soon discovered his inclination towards the creative field. He worked as a creative visualizer for 6 years. He started his career as a Web designer and then expanded his boundary into various fields like Print medium, User experience, Branding, Creative works & eCommerce. He is currently pursuing MA Future Media to become a Creative Director & improve his Branding skills. In his free time he enjoys travelling, watching movies and reading history books. He has a passion for classic bikes and owns a 1984 Royal Enfield.

Adeyosoye Adegboyega, Lagos – Nigeria. (Deyo)

Adeyosoye Adegboyega

Adeyosoye Adegboyega

Deyo obtained a first degree in Marketing from the University of Lincoln and went on to gain work experience with a Multinational FCMG Organization in Nigeria (Heineken), where the need to create synergy between traditional media and digital media was apparent. He chose to study a MA in Future Media to learn how digital media is being integrated into the traditional marketing mix with the use of analytics, trends, culture, content, to plan create and implement creative and engaging strategies for brands, as a great WOM enthusiast you can find him on twitter spreading the word @Ad340soye, on his interests which include football, music, fashion, food, cars and beautiful people.

Stanley Mathew Mbiydzenyuy, Coventry – UK (Stanley)

Stanley Mathew Mbiydzenyuy

Stanley Mathew Mbiydzenyuy

Stanley Mathew Mbiydzenyuy is someone with a desire and passion for Web Analysis, education and learning. He got into Digital Marketing in 2006 and since then has undertaken numerous courses, related training initiatives, from Online Marketing at Business Link, Warwick University E-commerce to Google’s Digital Marketing Postgraduate Course. He is a dedicated and result driven learner, digital marketing practitioner with a core Interest in Analytics and Social Media. He has been opportune to work on some thriving digital marketing projects. He’s someone that thrives in highly pressurized and challenging environments without fear of “Discovery, Planning, Design, Development and deployment”. He has taken up MSc in Future Media and is geared at discovering, fostering and learning from the best in the industry. In his spare time, He enjoys researching the digital marketing landscape, being with kids, meeting people with diversified backgrounds, cultures and getting to learn about the world. He is also an avid scrabble player and enjoys table tennis, football, volleyball, clubbing and dancing.

Erica Singh, Delhi – India (Erica)

Erica Singh

Erica Singh

Erica pursued a Bachelor Degree in business administration in 2013 where she majored in marketing and sales. Interned at DSM N.V. Gurgaon, India for a period of 2 months in food safety and nutrition marketing. Worked as Finance manager at AZTEC India Pvt Ltd where she was in charge of providing and interpreting financial information and monitoring cash flow. She also worked as an Account Manager at Epistle Communications where she worked on SEO for clients, graphic design, content curation, PR and marketing. She is currently pursuing MSc Future Media, as she is keen on being a digital strategist in an advertising firm. She is avidly familiar with the trends online and is enthusiastic about music, gym, fashion, makeup and photography. She also likes French fries, Pokemon and penguins.

Siggy Simon, Tamilnadu – India (Siggy)

Siggy Simon

Siggy Simon

Siggy is a lover of Technology and even as a kid loved to break open gadgets to know how things work. It was this love for technology that led him to work in the digital space for over 7 years. Siggy started his career with J.W.T as an Account Representative and had an opportunity to work on a huge portfolio of brands including Reynolds, SRM Group, Shriram Properties, Tulsyan Steel and more. He was heading Online Marketing for India’s Leading Catalogue based retailer in India and improved the eCommerce business by 400% in a span of 6 months.  Born in a family of Academicians he decided to pursue MSc in Future Media to gain knowledge in eduTech and eLearning. He loves to Travel and meet new people, watching sports, listening to music (He used to be a DJ), and drinking whiskey.

Review of Mobile Convention Brussels 2013 Marketing and Mpayments

As we mentioned in our last blog post, on November 5th we sent two members of our team to the Mobile Convention Brussels. Our representatives went to the Marketing & MPayments stream which focused on mobile marketing and advertising in addition to mobile payments.

To provide you with the full “Mobile Convention Brussels Experience” we have summarized the conference in relation to the three main themes that were covered across the talks:
(1) The shift to mobile leading in digital marketing
(2) Mobile as a social contributor
(3) Importance of companies adapting to the changing digital environment

The first speaker to grace the stage was Oscar Fernandez, General Manager of Spain’s M.M.A (Mobile Marketing Association) and CEO of his own company, Muchomove. Oscar went on to explain his belief that mobile has enabled an irrevocable change in consumer behaviour leading to a heightened awareness in conjunction with higher expectations. In relation to Google and their strategy, he highlighted that in today’s society there was a need to think mobile as the world is constantly connected. So what do we feel has fuelled mobile’s rise? Oscar drew light on how he believed social media has offered a catalyst for change, enabling and encouraging mobile to be utilized on a daily basis. To round off the presentation he offered the audience examples of where mobile had truly revolutionised the internet with reference to the amplification of customer review sites and loyalty systems.

Following Oscar’s presentation was Renate Nyborg-Bartlett. She spoke about her company, Pleo, which was created to address the common problems companies face in this new mobile-era by providing them with comprehensive solutions. The reason for creating such a company, as Renate explained in her presentation, is because the “mobile internet is going to disrupt business models all over again.” “Digital users are shifting from desktop to mobile first or even mobile only.” She concluded that “mobile is fast becoming the glue that binds all our actions: online and offline.”

Renate Nyborg-Bartlett’s presentation

Monetizing mobile payments was the topic of conversation presented to us by Ainsley Ward of Clear2Pay; a payment solutions consultancy. Following the theme of companies needing to adapt, Ainsley shared a message of the pitfalls of foolishly approaching mobile payments, Painting a picture of a world full of failed high profile finance and communication relationship initiatives. Ainsley drew our attention to the naivety of banks and the realisation that there was less money in mobile payments than first thought. In hindsight, he was able to address the issues that banks faced and how companies needed to react if they were to make the most out of mobile payments. If there was anything to be learnt from what Ainsley said, it was that data and information was key to the success of mobile payments, something which the banks understood but did not know how to solve. Ultimately, this need for a social understanding was something that was carried across into Dan’s presentation.

Ainsley Ward’s presentation.

Dan Armstrong from Takashi Mobile, spoke about how eCommerce has changed over the years, particularly in regards to mobile payments (also known as “MPayments”). He explained that a customers trust is key and without it, no company can succeed in business these days. This is a problem when it comes to MPayments because it has yet to be a trusted method of transaction by consumers. He explained that NFC doesn’t work well for mobile payments from the customer’s point of view. He explained that the way we thought mobile would turn out was very different.

Dan Armstrong’s presentation.

The next speaker was Mark Brill, lead partner at Brand Emotivity and Senior Lecturer in our Future Media course. The main focus of his presentation was the importance of creativity and innovation in mobile. He explained that unless we are solving consumer problems, mobile strategies will never work. To support his argument, he asked everyone what branded apps they have on their mobile devices. His point was that a lot of brands have created apps, but for all the wrong reasons. If the app doesn’t solve a consumer problem, it is an ineffective mobile strategy. For this reason, companies need to start focusing on the people, not technology!

Mark Brill’s presentation.

Next up was Matthias Vermiere to discuss mobile and interactive installations. His presentation consisted of various case studies to demonstrate the 3 areas his company focuses on:
1. Connected Apps (CMS & CRM connected, mCommerce, tools & services, B2B, sales…);
2. Advergames (high quality, mostly single level, games providing an unique brand experience);
3. Interactive Installations (installations with a mobile device at the heart, mostly connected for CRM/sales objectives).
Matthias’ presentation covered varying ways consumers can interact socially through mobile, it also drew on the variety and flexibility within mobile marketing.

Mattais Vermiere’s presentation.

Quintin Schevernets, CEO of Layar, spoke about connecting the physical world and the digital world using augmented reality (AR). According to Quintin, Layar’s mission is “to connect the physical and the digital world to make life easier and more meaningful”. To do this, he claims that with AR, marketeers can re-think print in a number of ways:
1) Print becomes the start of a multimedia experience;
2) Print becomes the start of a sales funnel; and
3) Print becomes the start of a whole new interactive experience.
In this way, he emphasised the need for print companies to evolve to meet the demands of a digitally conscious society and the way Layar could aid that process.

As a jury member of Mobile Lions Cannes 2013 and Head of Digital Arts at TBWA Brussels, Xavier was well suited to leading us through the best and worst cases of mobile campaigns presented as part of the competition. Firstly he explained that what he considered mobile for the category, was not merely limited to a device, and could be found anywhere. This was demonstrated through truly inspiring award winning case studies which dealt very much with the social impact mobile was making. A particular favourite was SMART textbooks, which was able to bypass the smartphone and provide students from impoverished background with traditional sim cards that contained working textbooks. It was liveable, relevant and made a significant difference to people’s lives. It also emphasised the ability for mobile to be a social contributor without the need to advance technology.

Following on with the social engagement theme was Kris Hoet, Head of Digital and a Change Architect at Duval Gullaume. His presentation focused on the question of how to make the mobile phone a social object again. He challenged the nature of mobile, arguing that to make truly wonderful mobile content you had to recreate a social process.

Kris Hoet’s presentation.

The last speaker of the day was Bart Van de Vel from Facebook. He explained that companies need to think differently about how they work on Facebook because social should not be the objective. According to him, the “secret” to working with Facebook really, really well is to (1) define real business objectives, (2) create amazing content for News Feeds, and (3) make sure a ton of people see your content. So how does this relate to mobile? Well, while Facebook started as a website, it is becoming increasingly more mobile. According to him, Facebook is now a mobile company first and foremost, meaning that content companies share should be tailored with a mobile audience in mind.

All in all, the event shed some light on the common issues that exist in mobile today, particularly in regards to marketing and payments. We learnt about the inevitable shift to mobile, and how businesses had to adapt to cope. Inconjunction with this, the need to discovery and understand mobile as a social benefit to make the most of it.

If you are someone who wants to know what is going on in the mobile, we highly recommend going to Mobile Convention Brussels next year, or attend the original convention that is held annually in Amsterdam. If you want to see some of the other presentations from the conference, you can access them here on SlideShare.

We’re the new Future Media team

We’re the new Future Media team.

We’ll be taking care of this space and sharing with you our experiences, visions and findings concerning all things digital.

The Future Media Team 2013-14

The Future Media Team 2013-14

Having come together from different cultures and disciplines, our combined skills and experiences will help us create our own unique take on the digital world.

Our Future Media Masters program runs like a real digital agency with creatives (MA students) and strategists (MSc students) taking on live projects with clients. Join us on our journey of discovery as we break down walls and shape the future of digital media.

Oh wait, before we start, we thought we would introduce ourselves properly. So here it goes, a little bit about each member of the team:

Ben White, Redditch, UK

ben-2After graduating with a BA (Hons) in History and Politics, Ben studies MA Future Media to understand how digital marketing is altered by cultural perceptions. Having previously lived and worked in East Asia, Ben plans to develop a digital skill set to allow him to maximise career opportunities in this region. Achievements include producing a N.A.S.T.A runner up student television documentary in 2010 and winning the C.I.M.A Global business challenge 2012. Ben is a compulsive tweetaholic and K-pop addict.

Caprene Bartley, Birmingham, UK

Caprene BartleyCaprene completed a BA in Dance and Theatre and a course in buying and merchandising before studying the Future Media MA. Alongside her studies she dances, works for a marketing agency and a retail company, doing sales, personal styling and visual merchandising. Caprene loves fashion, music, the creative arts and enjoys socialising with her friends and travelling. She wishes to develop her skills in digital marketing, social media, brand and marketing strategies. Caprene hopes to establish herself as a creative.

Steven Wilkins, Birmingham, UK

Steven WilkinsAfter several years in various London based marketing and advertising roles, Steven is studying MSc Future Media to specialise in digital, mobile & social media marketing, focusing primarily on planning, strategy and UI/UX. He graduated with BA (Hons) in Design Management way back in the day. He loves great design, enjoys good music and travels on a Vespa.

Gillian Wasser, Toronto, Canada

profilepic_GillianGillian graduated with a BA (Hons) in Communication Studies and a Graduate Certificate in Public Relations. She chose MA Future Media as a way to expand her knowledge in the field of online marketing. She hopes to broaden her skills and knowledge on an international scale, particularly in regards to digital, mobile, UI/UX design and strategy. Gillian enjoys photography, listening to 90’s pop music and watching romantic comedies.

Juliana Geller, Florianopolis, Brazil

Juliana GellerWorking in digitalmarketing agencies since 2010, Juliana completed a BA Hons in Journalism and now studies MA Future Media. Passionate about technology and enterprise, and fascinated about using data to drive creativity, Juliana is particularly interested in Big Data and Digital Strategy. She’s currently the Digital Marketing Strategist for Yamination Studios, a start-up animation studio based in Birmingham. Juliana speaks 4 languages, plus fluent geek. MakeyMakey and Lego are her favourite toys.

Nabaneet (Niku) Dutta, Assam, India

nikudutta-02Nabaneet has completed a BCA in Computer Applications and an MBA (Dual) in Marketing & HR. He has over 5 years of corporate experience across M&E conglomerates such as Corporate Communications, Media Sales, Advertising, and Digital Media. He served clients across India & abroad with his digital media venture; during which he was nominated for IAMAI 2nd India Digital Awards 2012 under the Ministry of Communications & Information Technology, Government of India & also received critical acclaim from The Guardian UK for one of his work. He is an avid marketer, strategist, art director & copywriter. Niku considers music as a universal language of mankind and follows it sacredly.

PoojaDatta, Bangalore, India

poojaPoojahas a background in media and psychology and aspires to be a creative enthusiast in the world of advertising and marketing. She’s currently pursuing MSc Future Media and, because of her love of water, has a secret desire to be a marine photographer.She believes life is for living and lives it to its fullest.

 

 

 

Pleased to meet you, hope you enjoy the ride!

Mobile Convention Brussels (MCB): Your chance to discover the mobile landscape (along with moules frites and chocolate).

Mobile Convention Brussels (MCB):
Your chance to discover the mobile landscape (along with moules frites and chocolate).

Why should we care about mobile?
The landscape is a rapidly changing one in technology and user behaviour. This creates both opportunities and challenges for brands. In this fast paced world, how do business keep up with these changes; and for that matter, as students, what is the best way for us to learn? Mobile Convention Brussels (MCB) offers the chance to understand and apply innovative mobile. And who best to learn from than veterans of the digital age?

With this in mind, two students from the Future Media team will be going to MCB on November 5th. After the success of 4 years of Mobile Convention Amsterdam, MCB has taken the show to Brussels and we couldn’t miss this big opportunity to get involved. Here at Future Media we believe mobile is now and the future, and who best to hear about this than from pioneering brands and digital companies such as Facebook, Microsoft and Layar, amongst others?

So what can you get from this event?
At MCB, attendee’s will hear from a range of speakers and attend workshops focusing on how mobile plays a role in marketing, payment, and service. Along with presentations from experts and innovators covering a range of industries, attendees will also have some excellent networking opportunities. Meeting other like-minded people is often as useful as the formal presentations. Coming from the UK, it is always good to hear a more European view on the potential of the mobile channel. For more information and for a full list of keynote speakers, visit http://www.mobileconventionbrussels.be/speakers.

How can you get involved?
If this sounds like the event for you, order tickets now while there is still time! We want to see you!

To order tickets visit:
http://www.mobileconventionbrussels.be/tickets

For those of you unable to make it, you can still stay informed about the conference via our twitter updates @myfuturemedia and blog posts on this site. Don’t feel scared to drop us a line to send us your thoughts about mobile and any questions that you want answered.
For further details visit the conference website here:
http://www.mobileconventionbrussels.be/

Mobile Convention Brussels Logo

Makey Makey Workshop and Playing with Video

by John Seedhouse

The Future Media team carried modelling clay, beans, fruit and tech to the Birmingham Made Me exhibition last week.  Lead by Mark Brill (Future Media Senior Lecturer) and Mei-Ju Yao (MA student) we were there to persuade a bunch of grown adults to get their hands dirty and techy with a little bit of kit called Makey Makey.

We have written about Makey Makey before but for the uninitiated it is a clever little PCB with a USB connector and a pack of wire and crocodile clips – imagine that bit from Lethal Weapon with the car battery and the wet sponge and we are probably in the right zone. The cool thing with this kit is that rather than electrocuting Mel Gibson the creative type can use the contents of the box to turn anything into a switch…

After a brief introduction to the contents of the box and the facilitators for the session we let loose 6 groups, with a Mac each, a table covered in the offspring of a Blue Peter demo and a last minute shopping trip to the 24 hour garage.

Having provided our delegates with the materials of mass chaos, a “responsible” support worker, a brief outline of the what, why’s and how’s of the kit and a team name related to social media channels (see the clever way we link this all together…) Mark set the challenge.

Each team had to use any or all of the items on the table (plus begged, borrowed or stolen additionals) and the Makey Makey to create an answer to one of the briefs:

#1 Being more active is fun
#2 Get kids to eat more fruit
#3 Help older people
#4 Better business networking
#5 Train a pet
#6 Help build a team

Perhaps wisely, Shrey and I decided that we would live-blog the event rather than risk the potential danger of electrified seats… Into our usual mix of Vine, Twitter and Storify we thought we could try filming and doing a live edit onsite and then showing the results at the end of the session. More on that later…

It says something for the concept of the tech that by halfway through the introductory session normally mature adults were devolving into giggles and making obscene things out of play-doh and pieces of wire.

As a kinaesthetic exercise it was interesting to see the way groups approached the problems from a 3D perspective. Cardboard houses and earthing strips of aluminium foil were the most visible and the air was filled with fruit drums playing alarm klaxons.

Whilst I was madly videoing bits and bobs on the iPad mini and wondering if I would be able to edit them all with the i-movie app, Shrey was busy making vines of the chaos and tweeting (he was alone in this as the groups seemed far too busy to start hash-tagging instagrams and tweets.)

So what was produced?

Team Instagram came up with a variation on the game controller for Pacman – a boisterous project that involved play-doh pads, metal carpets and a serious lack of vertical stability. The demo team of Jon Hickman and our own Neil Horne had clearly engaged in similar silliness previously…

COntrolling pacman with makey makey

Dance Mat Pac Man Controller

Team Facebook developed a Pavlovian approach to childrens diet with a fruit / audio reward system.

fruit based piano
Team Vine seemed to enjoy hitting fruit to produce strange and wonderful melodies.

the makey makey drum trigger

Drum machine triggers from Team Vine

Team Pinterest and Team Foursquare combined electrocution and pet care into a pair of Woodhousian behaviour training systems.

pavlov's dog

One of 2 differing dog training systems

Did we change the world with the event? Not really but it did prove that there is an innate element of creative solution building in all of us. Sometimes it is just fun to regress slightly and try solving problems without resorting to Microsoft Office products – and maybe this is where we need to think about re-focussing on how we learn with technology.

We made a Storify of the session.

 

 

Did the self contained video production system work? Watch below…

Makey Makey At Birmingham Made Me 2013

makeymakey

No food was harmed during this session!

Makey Makey is an invention kit comprising of a small circuit board, some wires and crocodile clips that can connect to a variety of materials.  This allows you to turn everyday objects into interactive tools which can then be used to control games, make music and even train dogs!  

 

 

Makey Makey appeared at this years Birmingham Made Me Design Expo to give delegates an excuse to play with their food. 

makeymakey2

Getting creative with Makey Makey.

 

Future Media students Shreyas Joshi and John Seedhouse attended the event and have collated their live Tweets, Vines and Instagram photos from the day to take us inside the Makey Makey workshop.  See what they got up to on their Storify blog here.