The New Future Media Team Pt 2

Here is the second part of our previous blogpost introducing the new Future Media students, The new team have been around for nearly a month now and are getting used to the various process and life in Birmingham.

Introducing……

Name: Michala Zapletajova

Michala Zapletajova
Place of birth: Martin Slovak republic
Area of speciality: marketing and advertising
Star Sign: Leo
1 word about you: sweet and communicative
Favourite social media platform: Instagram
Least favourite social media platform:
5 things that interest you: learning new things, exploring new places, spending time with family and friends, shopping, watching documentaries
Favourite movie: The Prestige
Favourite meal: Salmon with Potatoes
Favourite brand: River Island
Vodka or Whiskey/Cognac: Vodka
Last book you read: Inferno, Dan Brown
Most visited blog: Atlantic-Pacific (fashion blog)
Where would you like to be in the next 3-5 years? (in 160 characters) I would like to have a good job in marketing/advertising industry, developing my skills and making progress. Maybe I´ll try to have my own little advertising company.

Name: Matt Harrison

Matt Harrison

Matt Harrison

Place of Birth: North Wales, St Asaph
Area of Speciality: Web Design, Video Editing, Photography
Star Sign: Pisces
1 word about you: Perfectionist
Favourite social media platform: Vimeo
Least favourite social media platform: Google+
5 things that interest you: Creative Design, Epic Film + TV, Physics, Psychology, Health + Fitness
Favourite movie: Independence Day
Favourite meal: Jack Daniels Beef Burger with Sweet Potato Fries
Favourite brand: Blur
Vodka or Whiskey/Cognac: Whiskey
Last book you read: The Elegant Universe by Brian Greene
Most visited blog: www.maddox.xmission.com
Where would you like to be in the next 3-5 years? (in 160 characters) Although at the time of writing I’m in the early stages of my Masters in Future Media, I would like to see myself working for a digital marketing company as a campaign coordinator or UX specialist. I feel as though I have a massive amount a creativity just waiting to burst out when working with the right project. Only time will tell.

Name: Lennon Andrew Ricardo Chandler.
Lennon Chandler
Place of birth: Bridgetown, Barbados.
Area of specialty: Creative direction/Conceptualization.
Star sign: Leo (rawr).
1 Word about you: Dreamer.
Favourite social media platform: It’s a tie between Instagram and Pinterest.
Least favourite social media platform: Google + hands down is my least favourite. Haven’t accessed it since 2012.
5 things that interests you: Aviation, music, illustration (comics and video games especially), modern architecture and food (cooking and eating).
Favourite movie: Shamefully, The Devil Wears Prada stands out.
Favourite meal: Lasagna, even though I’m not supposed to eat cheese. Aw well, #YOLO.
Favourite brand: An airline of all things is my favourite brand. jetBlue!
Vodka or Whiskey/Cognac: I’m more of a wine drinker. Hard liquor ends badly for me.
Last book you read: A New Earth by Eckhart Tolle. How profound of me…
Most visited blog: Not really a blog, but, www.airliners.net.
Where would you like to be in the next 3-5 years? (in 160 characters): Prospering, of course. A senior creative direction role within an agency or a brand. I’d love for my magazine, MUZE Caribbean to also take off spectacularly!

Name: Emmanuel
Emmanuel Ochoga
Place of birth: Otukpo Nigeria
Area of speciality: Interested in Branding
Star Sign: Capricorn
1 words about you: perfectionist
Favourite social media platform: Linkedln
Least favourite social media platform: Tumblr
5 things that interest you:
Watching News Tv station, Watching EPL, Listening to Gospel music, Playing with my wife and children, Travelling
Favourite movie: Coming to America
Favourite meal: Hmmm Basmati Rice and vegetable source
Favourite brand: Apple
Vodka or Whiskey/Cognac: Naaaa! Don’t do any
Last book you read: Advertisement for Dummies
Most visited blog: www.virgin.com/richard-branson
Where would you like to be in the next 3-5 years? (in 160 characters) I see myself as a top notch branding and marketing consultant, with a PhD in the related field. Could also be lecturing and preaching the gospel alongside.

Name: Mon
Monika Stepien
Place of birth: Poznan, Poland
Area of speciality: research, planning
Star Sign: Cancer
1 word about you: hard-working,
Favourite social media platform: Youtube
Least favourite social media platform: Google+
5 things that interest you: music, film, social media, literature, street fashion
Favourite movie: Pulp Fiction
Favourite meal: Dumplings made by my Dad
Favourite brand: Asos
Vodka or Whiskey/Cognac: Vodka (Absolut Vanilia)
Last book you read: Women by Charles Bukowski
Most visited blog: http://www.onlydeadfish.co.uk/only_dead_fish/
Where would you like to be in the next 3-5 years? (in 160 characters)
In the next 3-5 years I would like to be a successful woman with a happy family. I would love to work as a brand or media strategist. We spend 5 days a week at work, so obviously I would like to work in a place which would make me feel enthusiastic about getting up early in the morning and going to work… I want my job to be my pleasure. A perfect place would McCann or Asos.

The new bunch are heading off to London for various agency visit’s next week stay tuned to find out how they got on in the capital city.

The New Future Media Team pt 1

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As the old set of students graduate we welcome a fresh bunch to the future media team, with a diverse cultural background and wide areas of specialities they look determined to make the best of the opportunity future media would provide. join us as we welcome and help them build a new chapter in their career path

We composed a set of questions to get to know them a little bit better, here is part 1 of the new future media team featuring 6 members:

Name: Levin Ki

Levin KI

Levin KI


Place of birth: Fürstenfeld (Austria)
Area of speciality: Television & Advertising
Star Sign: Leo
1 word about you: Honest
Favourite social media platform: Facebook
Least favourite social media platform: Tumblr
5 things that interest you: Cooking, Running, TV-Business, Travelling, Advertising
Favourite movie: Kill Bill
Favourite meal: Salat
Favourite brand: Asos
Vodka or Whiskey/Cognac: Cognac
Last book you read: Darm mit Charme
Most visited blog: HONY
Where would you like to be in the next 3-5 years? (in 160 characters) 
On top, where else?

Name: Algirdas Sakickas a.k.a. Al, MVP, Head Boy and Mayor of Birmingham

Algirdas Sakickas

Algirdas Sakickas

Place of birth: Kupiskis, Lithuania
Area of speciality: Digital Media Production and Project Management
Star Sign: Pisces
1 word about you: Proactive
Favourite social media platform: YouTube
Least favourite social media platform: Snapchat
5 things that interest you: Trending YouTube videos, canoeing, mountain biking, job opportunities, stand-up comedy
Favourite movie: Limitless or Bruce Almighty
Favourite meal: Anything from my grandma’s cuisine
Favourite brand: GoPro
Vodka or Whiskey/Cognac: pint of Guinness with blackcurrant syrup please.
Last book you read: YouTube: Online Video and Participatory Culture
Most visited blog: www.youtube.com/zoella280390(Vlog)
Where would you like to be in the next 3-5 years? (in 160 characters):
To be very honest, after such a long time, I will want to have remained true to myself, to love and be loved back, have a family and a house as well as a job that I could call my second home. Hopefully I will be inventing and developing digital brands. I would also love to be an example and inspiration to others, demonstrating that with hard work and dedication, everything is possible.

Name: Mari Dawes

Mari Dawes

Mari Dawes


Place of birth: South Africa
Area of speciality: to be discovered
Star Sign: Taurus
1 word about you: decisive,
Favourite social media platform: Facebook
Least favourite social media platform: none
5 things that interest you: people, the human condition and psyche, art and any form of visual communication , travel and culture, nutrition/healthy diet/lifestyle and exercise, buildings and design
Favourite movie: Babette’s Feast
Favourite meal: very lightly grilled salmon fillet with soy sauce, on a bed of lightly steamed fine green beans
Favourite brand: Dermalogica
Vodka or Whiskey/Cognac: gin (double)
Last book you read: Stig of the Dump
Most visited blog: none
Where would you like to be in the next 3-5 years? (in 160 characters)
I would like to live in a house tailored and adapted extensively to my clan, within easy access of a buzzing city as well as untamed countryside, travelling frequently and working in stimulating environments

Name: Amy Zhu

Amy Zhu

Amy Zhu

Place of birth: Nanjing, China
Area of speciality: Marketing
Star Sign: Gemini
1 word about you: humorous
Favourite social media platform: Instagram
Least favourite social media platform: Twitter
5 things that interest you: Cartoons, toys, Japanese novels, travel, karaoke.
Favourite movie: Entrapment
Favourite meal: Thai food
Favourite brand: Disney
Vodka or Whiskey/Cognac: Vodka
Last book you read: Red Flower (Watanabe Junichi)
Most visited blog: Nylon Magazine Blog
Where would you like to be in the next 3-5 years? (in 160 characters)
I would like to have a satisfied job, read various categories of books and enhance my knowledge and abilities. Keep having fun with friends from time to time and keep being positive and calm with any up and down during daily life. Try to bring happiness to people surrounded me as much as I can, and being kind and nice to everyone.

Name: Rodrigo Moreno Munhoz

Rodrigo Moreno Munhoz

Rodrigo Moreno Munhoz

Place of birth: São Bernardo do Campo, Brazil
Area of speciality: Advertising, copywriting and uncalled memes
Star Sign: Sagittarius
1 word about you: Adaptability, Curiosity
Favourite social media platform: Reddit
Least favourite social media platform: Pinterest
5 things that interest you: Traveling, Humour, Psychology, Series, Languages
Favourite movie: Star Wars (the entire series – but mostly episode IV)
Favourite meal: Brazilian barbecue
Favourite brand: HBO
Vodka or Whiskey/Cognac: Yes, please
Last book you read: Pulp – Charles Bukowski
Most visited blog: Mashable
Where would you like to be in the next 3-5 years? (in 160 characters) 
In my small, but own apartment, getting ready to go to work at HBO (either as digital and social media manager or as cast of Game of Thrones, I don’t mind)

Name: Rishma

Rishma

Rishma

Place of birth: Trinidad, Republic of Trinidad and Tobago
Area of speciality: Design
Star Sign: Gemini
2 words about you: Expressive, Meticulous
Favourite social media platform: Youtube
Least favourite social media platform: Twitter
5 things that interest you: Film, the Ocean, User Experience Design, Comic Book Illustration and Screen-printing.
Favourite movie: Hitchhikers Guide to the Galaxy
Favourite meal: Doubles (it’s a Trini street food)
Favourite brand: Apple(Macs)
Vodka or Whiskey/Cognac: Whiskey
Last book you read: Cloud Atlas
Most visited blog: Sorted Food
Where would you like to be in the next 3-5 years? (in 160 characters)
In the not so distant future I would like to be respected for my profession, known for my work and still be enthusiastic about learning more.

From the answers it is clear some of the newbies pay attention to detail while others not so much, look out for the post next week featuring the remaining 5 members of the group

New! Two-year BSc degree in Digital Marketing with Birmingham City University…

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Meet Interactive Entertainment, Birmingham City University’s hardcore, two-year undergraduate degrees – perfect for a career in digital marketing, games development or digital art.

Our employer partners in these industries want experience. We provide it. You get real studio experience working and studying 9am-5pm, all year-round over two years, on real projects with professional practitioners and tutors.

Digital Marketing:

Our Interactive Entertainment Digital Marketing course is a broader, undergraduate version of the popular Future Media: Pro course.

Brought to you by the people behind the industry-leading Future Media and Gamer Camp postgraduate courses, and taught by experienced industry professionals, Interactive Entertainment, Digital Marketing, BSc (Hons) provides professional, hands-on digital agency experience as a key part of your future career plan.

Your first agency role:

The same experience-led, educational journey we pride our postgraduate courses on is also at the heart of all our Interactive Entertainment courses.

So, unlike other courses, we treat this like your first creative industry job.

How? Well, you’ll study and work 9-5, Monday to Friday, for two years – including over the summer. Plus, you’ll also be given your own free laptop to work on (for the duration of the course).

By the time you graduate, a whole year before most students, you’ll have two years of tangible, digital marketing and production experience under your belt; ready to find your perfect job in the ever-growing digital industries.

Don’t forget, a two-year course also means only two years of course fees too!

Along the way, you’ll gain the theoretical and intellectual skills, mixed with the practical and team-working experience that digital and media employers are looking for.

Make yourself employable in a growing sector:

At key points within the Digital Marketing course you’ll join with our programming and art production students to work collaboratively on ‘live briefs’ and development projects from real clients.

Inter-disciplinary working is the industry norm throughout the creative and media production professions and so this is mirrored in the Interactive Entertainment courses at Birmingham City University.

Throughout the course you will devise strategic campaign proposals based on your own market insight and analysis and manage the production of interactive comics, brand tie-in video games and cross-platform entertainment solutions.

After graduating, you’ll be equipped with a unique mix of broad skills and deep level specialist know-how; making you hugely employable in the ever-growing creative economy.

 Laptop included:

All students on the programme will be issued with a laptop to use whilst on the course. Your computer will be preloaded with all the industry-standard software required to complete the ‘live-brief’ assignments and roles you’ll work on with your colleagues in a buzzing digital communications and production studio.

On the course, you’ll be taught by established industry professionals with a wealth of expertise and enthusiasm, who are experienced at recognising and responding to the rapidly changing demands within the industry.

 Agency studio and resources:

You’ll be based in an agency style studio right next door to your Digital Art and Digital Games Development colleagues where you’ll be working with state-of-the-art resources and like-minded talent to deliver digital marketing solutions to client briefs.

Together you’ll be developing and creating branded interactive content for audiences to engage with in multi-platform campaigns. The Digital Marketing course is configured to give your talent for communication the direction and experience required to work with brands, clients, creative teams and production resources to deliver truly interactive entertainment in digital marketing.

So, if this sounds like you, ask for a one-to-one conversation with us or apply online now:

www.bcu.ac.uk/pme/nti/interactive-entertainment 

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Planning interactive content for production.

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Working with clients and creative teams.

GREEN

Shooting content at Birmingham City University’s Parkside studios.

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Shooting content at Birmingham City University’s Parkside studios.

#5Reasons: MC Hammer is more of an Icon than PSY

MChammer

One hit wonders have existed since the inception of commercial music, from the likes of Afroman, Khia,Cheeky girls, T.A.T.U to mention a few, as part of the #5Reasons blogpost series we would compare who is more of an Icon and not a one hit wonder between McHammer and PSY.
Stanley Kirk Burrell, known professionally as M.C. Hammer, is an American rapper, dancer, entrepreneur, spokesman and occasional actor. He had his greatest commercial success and popularity from the late 1980s until the late 1990s-Wikipedia

Park Jae-sang, hangul: 朴載相, better known by his stage name Psy, stylized PSY, is a South Korean singer, songwriter, rapper, dancer, record producer and television personality-Wikipedia

I was given the brief to write this post after a group of students said they had no idea of whom MCHammer was but they knew who PSY was. I was quite shocked to be honest that they hadn’t heard of Hammer time! Basically this post is to highlight what makes MChammer more of an Icon than PSY!

1.Public Poll
The first step was to ask the question, who is the king of the genre they are both in, known as pop-rap. The question was asked on Polar which is an app created by Luke Wroblewski, Polar lets you create polls and makes it super quick and easy for your audience to tell you what they think. From the public poll on Polar out of 50 respondents 40 confirm that MC Hammer is the King of Pop-Rap.(see image above)

2. Commercial Revenue Success
Although MC hammer has been around for a longer period, number of released albums would still be used as a point to differentiate these two characters, MC hammer has released 12 albums to date compared to 6 albums released by PSY. PSY’s most successful album PSY6 (six rules) which contains hit single Gangnam style sold 106,594 copies in South Korea sales compared to 10 million copies sold in the US of “Please hammer don’t hurt them” which contains one of his most popular songs “U cant touch this- Hammertime” Okay he did get over a billion views on YouTube, which would have some financial benefit, but it was for one single not an album.

3. Real Talent
MC Hammer was able to switch genres going from pop-rap to gospel music, which led him to release a gospel album during his career. PSY is known as a controversial artist, although touching on thought provoking issues, which all artist do, but PSY was not clever enough in his interpretation of these issues which led to his music being banned in his main market, I haven’t read anywhere that any of MC Hammer’s music was banned. First rap artist to achieve diamond status- when a musician sells over 10million copies of an album.

4. Brand Endorsement
While carrying out research for this post, it was apparent that several brands saw value in both acts, and used both of these acts to gain some brand awareness and increase their TOMA scores. One of these acts was seen as more valuable to brands. MC Hammer endorsement deal at $138 million with British Knights compared with the $4.6 million PSY received from brands like Samsung and Wonderful pistachios just goes to show you who the brands believed in.

5. Awards
A Grammy Award (originally called Gramophone Award), or Grammy, is an accolade by the National Academy of Recording Arts and Sciences of the United States to recognize outstanding achievement in the music industry. The National Academy of Recording Arts and Sciences of the United States have recognized MC Hammer on three occasions in 1991 for His most successful album, Hammer please doesn’t hurt them. He won 3 Grammy awards that year. Best music video, best RnB song and best rap solo performance. The song “U cant touch this-Hammertime” won two awards, last time I checked Gangnam style hadn’t received a nomination.

Finally what would a blogpost be without a video, now stop #Hammertime.

Future Media attend the 5th Mobile Convention in #Amsterdam

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Representatives from Future media got to attended the Mobile Convention in Amsterdam,on 22nd May 2014 at the imposing Beurs van Berlage, Mobile Convention Amsterdam (MCA) is the leading annual event for mobile marketing and technology professionals in Northern Europe. The convention offers broad insights into the future technologies, mobile landscape, and showcases the business possibilities of the latest applications. Every year more than 800 professionals from marketing, media, banking, ICT and telecom join MCA and exchange their ideas, knowledge and experience.

mocoam2 The main hall of conference. Paronama picture by @ThanhHoaHoang.

@ThanhHoaHoang and @Ad340soye were given a precious responsibility to represent Future Media at the convention in Amsterdam. As Digital marketing professionals we wanted to amplify the event on social media- The plan was to have a twitter interview with any available speakers at the convention prior to the event date. Luckily for Us @Krijn (Krijn Schuurman) and @Chrizzieman (Chris Bannink) agreed.
We also made use of other social media platforms for live updates during the event such as Vine, Flippagram, Instagram and tumblr
Before setting off to Amsterdam, with support from @Brillthings, we had done great online interview, creating good content for the approved event hashtag #MoCoAM, questions varied from the upcoming wearable devices (Google glass, iWatch) to the future of mobile marketing, we even talked about the TV hat in the video below, kindly leave your comments on if you would buy this.

Screenshot of the Twitter interviews.
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We were satisfied with our contribution towards the event amplification and the event itself,@BCUFuturemedia gained 10 new followers and there were 1084 tweets recorded under #MoCoAM.

22nd May 2014, #MoCoAm officially started. Overall, there were approximately 45 presentations throughout the day, from 10 AM to 4PM. They were organized under 4 different categories: mobile marketing, mobile commerce, mobile enterprise and mobile payment. Due to lack of time, we could only attend some of them. But still, we were fascinated and overwhelmed by new knowledge and experiences from the speakers.
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Takeaway.com introduced a new way to make your food order easier than ever – online order. Takeaway.con allows you to order food from more than 27 thousand restaurants in 10 countries. Their 6 offices can be found in 5 countries, providing jobs for approximately 350 people. In total more than 1,7 million orders are taken every month. The company witnessed 50% growth in 2013. Those are impressive number that can tell a story. But it would be a mere story without the appearance of mobile in this. The CEO of Takeaway gave us all an advice on how we should expand the business. By making a persuasive comparison between mobile application and website, he believed using a PC to order your food is not an encouraging way, and smart phone is the right one to do this work. Therefore it affirms the fact that along with Internet, mobile eventually plays an important part in changing our lifestyle from the smallest thing.
David Nguyen of Accenture shared this APX-LAB video with us to highlight the possibilities available with glass technology.
mocoam7Picture by Emerce (https://www.flickr.com/photos/emerce/)
Google glass is in its beta version it is being sold to developers only in the USA so far and not commercially apparently the price tag is around $1,200. I tried one on and If I had that kind of money to throw on a technological device I actually would and I don’t think people who wear them look like robots!

APX Video 2012 from APX Labs on Vimeo.

We got to see this solar powered dress by @Pauline_DongenThe two wool and leather prototypes comprise parts with solar cells which can be revealed when the sun shines or folded away and worn invisibly when they aren’t directly needed. The dress incorporates 72 flexible solar cells. Each of them, if worn in the full sun for an hour, can store enough energy to allow a typical smartphone to be 50% charged.
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Another device on display was the double robot, according to the developers, Double enables a revolutionary new level of interaction with your remote team.Having your own Double in the office means you can be free to roam around anywhere without having to schedule a meeting. Double takes everything you love about video calls on an iPad and puts that on a mobile base that puts the remote worker in control. Your Double is always on, ready to take you anywhere you need to go.Employers can rest assured that their remote employees never miss out on important conversations around the workplace.
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Next fancy device was the pimped out drone from Accenture, the drones have having different algorithms for different solutions for example one of their clients FutureMine uses the on-site drone for monitoring the morning traffic speeds and road rules observance for the mine’s employees and contractors travelling to work along the public and mine lease road. Real-time data drives real-time performance management potentially reducing serious safety incidents as well as driving an improved safety culture.
mocoam10Picture by Emerce (https://www.flickr.com/photos/emerce/)

Another amazing presentation was Heineken #Sharethesofa: leading the charge in real-time second screen marketing. Antoinette Hoes of DDB&Tribal presented how Heineken exploited the notion that millennial’s hardly ignore their mobiles even when they are watching TV as the feel a need to share real-time experience with friends on the program they are watching.
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The Consumer Electronics Association (CEA) and National Association of Television Program Executives (NATPE||Content First) released the findings of the first part of a joint research study analyzing how and why consumers use Second Screen devices to engage with video content. Of the Second Screen users surveyed, 79% access a second device while watching TV programming.
The idea developed through the combination of two key insights: firstly that 70% of UCL viewers watch the game at home, the second that more than two-thirds of Heineken consumers are also online while watching TV and thirdly that Twitter is the number one social media platform being used during live TV shows.
The match with HernanCrespo resulted in 46.8m earned impressions, 78% Twitter share of voice among UCL sponsor.
This is not the first time a second screen strategy is being deployed by the guys from Holland, Heineken / Star Player This iOS app from Heineken, which launched in 2011, provides a second-screen gaming experience for the football fan without distracting him/her from the game. “Dwell time” with the app has averaged 56 minutes.

This year was the 5th anniversary of the convention and it was a huge success. The whole conference was professionally organized and very insightful with more than 60 speakers sharing their learnt lessons.
After the convention day, we spent our last night and morning in Amsterdam with joy and excitement. Amsterdam is surely a city of tourism: beautiful scenario, friendly citizens and excellent traffic. Arriving at the airport, we did not have any difficulties to get to our hotel, where we were warmly welcomed. We spent our free time going shopping, exploring around the area we stayed and enjoyed the local restaurant. The trip was unforgettable and we want to express our deepest thank towards Mark Brill and Marie, who gave us this precious chance to attend such a professional conference and visit Netherlands.

9 simple steps to make an effective Infographic

1. Think of your audience

Audience
Image source: LIFE

2. Collect data

…make sure it’s relevant

Collect data
Image source: From the movie “A Serious Man”

3. Pick the right one

…more juicy more interesting

Pick up important
Image source: pennlive.com

4. Don’t make it too long

…too lengthy too tiring

tired
Image source:  garethcase.com

5. Short content

…be smarter than Twitter

short content

6. Use graphical elements

…be creative but keep it under control

graphics

7. Get the right title for your infographic

…should be short & easy to remember

title for infographics
Image source: fluxx.uk.com

8. Review your work

…not satisfied? go back to start

review
Image source: theguardian.com

9. Give credits to the source

…because credibility matters

credits
Image source: suncitycenterphotos.com

5 Interactive Ways – Brands are going to Talk to You.

Interactive Marketing has been around for quite sometime now, however with the cost of technology coming down and the freedom to do some amazing things through innovative and interesting means, a lot of brands want to do it more. Below are 6 Interactive ways through which Brands are going to talk to you.

Interactive Billboards

There is a huge surge in the number of interactive billboards that we are going to see. Below is an example of British Airways by Ogilvy

Interactive Floors & Tables

The use of physical space is going to be another area that will get a lot of attention. TheFunTheory.com wanted more people to take the stairs and this is what they did:

Interactive Windows

More and more stores are going to have interactive windows to hook the customer as they pass by. Below is a beautiful execution for Carte Noire – Intensity by AllOfUs which we had a chance to see during our agency week.

Carte Noire – Intensity from AllofUs™ on Vimeo.

Interactive Bus Shelters

When you are waiting for the bus, all people do is keep to their phones or just stare blankly at the road in hope that the bus arrives soon, which is why interactive bus stop ads are so effective.  Pepsi Max had a fun way to entertain people in a recent campaign:

Interactive Mirrors

Interactive Mirrors would greatly aid in the retail space. By mixing augmented reality the possibilities are endless. Puma used interactive mirrors in one of their stores a couple of years back:

Be sure to keep your eyes peeled to witness some of these magical marketing.

Music with Seoul: 5 characteristics of K-pop music videos

For those of you who didn’t know, The Los Angeles Korean Pop Festival is happening this saturday in memory of the 111th anniversary of Korean American immigration. For many of you out there when thinking of K-pop, the Youtube sensation ‘Gangnam Style‘ will come to mind.

Nevertheless, nobody can argue against the fact that in recent years the Korean music scene has grown out of obscurity to become a recognised entity in the online world. Whether that be through cheesy music videos from bands you’ve never heard of, or through a flood of GIFs of pretty boy bands that seem more suited to a mid 90s cover of Smash Hits magazine.

Regardless of these thoughts, here is my list of 5 characteristics of K-pop music videos that make the genre so great!

 

1. OVERLY LARGE POP GROUPS

When it comes to the size of pop groups the word ‘small’ doesn’t seem to exist in Korean vocabulary. With the ever popular girls group Girls’ Generation (소녀시대) having nine members and the boy band Super Junior (슈퍼주니어) having twelve. The example below features the twelve member group EXO (엑소) and their hit ‘Growl’ which, even though it was shot in just one take has an awe inspiring 31 million hits on youtube.

EXO – Growl MV

 

2. CATCHY TUNES

The world of Korean pop is overflowing with catchy tunes. This one from the group Wonder Girls (원더걸스) is a classic from as far back as 2007 (that’s a long time ago in K-pop years), full of everything a great video needs..super heroes, flashers and funky dance moves.

Wonder Girls -Tell Me MV

 

3. SEXY DANCE MOVES

Ok ok..the horse dance in ‘Gangnam Style’ may not be the sexiest but believe it or not the hall of K-pop fame is full of them. This music video by 4Minute (포미닛) girl group member HyunA (현아) and BEAST (비스트)  member Hyunseung (장현승) is one of my favourites.

HyunA and Hyunseung – Troublemaker MV.

 

4. HIGH VALUE PRODUCTION

When it comes to high quality music videos nothing beats Korean pop. This music video is of Big Bang (빅뱅)’s ‘Fantastic Baby’ , one of the most popular K-pop groups of all time, winning the “Best Worldwide Act” award at the 2011 MTV Europe Music Awards. This video alone has had over 100 million hits on youtube and is definitely worth a watch..

Big Bang – Fantastic Baby MV

 

5. CRAZY PLOTS

And of course Korean pop culture wouldn’t be Korean pop culture without mind-blowing plots and tear-jerking ballads. Beneath all of the glamour, beautiful tunes and gorgeous stars there is often a sad story waiting to break out and force you to reach for the tissues. This music video is from the Queens of ballads Davichi (다비치).

Davichi – Don’t Say Goodbye MV

There, that’s it. I hope this blog post has given you the confidence to explore K-pop and realise its true klout in the world of global pop music especially on the youtube scene. Even if it hasn’t gone that far, you’ll now realise that there is more to K-pop than seeing an estranged older relative doing the horse dance at a family disco. At least be thankful for that!

Ben White joined Future Media team in 2013 and has plagued us with his obsession for Korean pop music ever since. After discovering his love from first watching the Pops in Seoul television show over seven years ago Ben is determined to convince the western world of the allure of the K-pop brand.

 

London Agency Week 2014

Future Media - London Agency Week

The newest recruits at the Agency got to spend 96 Hours in London to gain insights into the digital marketing industry and network with like-minded professional. This is part of the induction into the agency, 6 of the top digital marketing agencies were visited during this period. The new recruits would share their experiences through the next series of blogposts.

To share the experience on social media the Hashtag #FMLDN2014 was created. A total of 80 tweets including pictures were recorded under the hashtag top influencers of the hashtag were:
@Jackg132-28mentions
@Ad340soye-25mentions
@Qrious85-20 mentions

There where noticeable strategic brand placements on products and service around London which would definitely increase TOMA (Top Of Mind Awareness) scores for the respective brands, the ones that stood out were MasterCard, with the branded plastics sleeves of the oyster card and Virgin who provided Wi-Fi during transit on the underground.

Here is a list of some of the apps that came in handy during the London visit.
Twitter, Google maps, Gmail, Tube map, Foursquare, Instagram, Tinder, Qr-code reader.
Embracing one of the trends of 2014 in digital marketing Social Mobile Location marketing (SoMoLo), we used location based social platform foursquare for check-ins and to get recommendations of places to visit in whichever area we where, we visited the Halcyon gallery on Bond street where we saw an original Andy Warhol “Mao-Zedong” and unlocked the Andy Warhol badge on Foursquare.

From the previous blogpost on the introduction to the new recruits there is a diverse cultural background and we got to experience a bit of each others culture we went to a halal restaurant for dinner and we all tried hummus- Hummus is a Middle Eastern and Arabic food dip or spread made from cooked, mashed chickpeas blended with tahini, olive oil, lemon juice, salt and garlic.

We also had some home cooked Vietnamese meal courtesy of our personal chef- @ThanhHoaHoang

Stay tuned for next weeks post on The Rise of Social Video – Unruly & Social Partners.

The Rise of Social Video – Unruly & Social Partners

London Agency Week

Unruly

Unruly home of social video-Unruly is the leading global platform for social video marketing and works with top brands and their agencies to predict the emotional impact of their videos and get them watched, tracked and shared across paid, owned and earned media channels.

At Unruly there are specially designed software’s used to turn target audiences into engaged viewers and engaged viewers into customers and advocates.

Brands can predict shareability with Unruly Labs, activate the Open Web with Unruly Activate and prove social ROI with Unruly Analytics, a cloud-based dashboard providing real-time competitive benchmarks across 6 billion customizable data points.

@Mightybarnski also shared Dr. Karen Nelson-Fields 7 steps for social video success

  • Make it emotional- videos that elicit a strong emotional response either positive or negative are twice as likely to be shared, positive responses are 30% more likely to be shared.
  • Be positive.
  • Focus on personal triumphs and weather instead of cute cats and celebs.
  • Little branding.
  • Don’t under invest in distribution.
  • Exhilaration is the most successful trigger when recalling videos with 65% recall rate while hilarity is second at 51%.
  • Quality reach is key.

The group had the opportunity to use the unruly social lab to carry out a share rank test on the @PouPurrie Video which you can watch here:

In the Unruly social lab, videos are ranked on the level of various psychological responses such as(Exhilaration, Hilarity, disgust etc) and the level of social motivation such as(shared passion, shared emotional experience)

The famous viral video chart was created in 2006 by Unruly, the viral video chartis a list of the most successful social videos based on number of shares

While at Unruly we were informed that their employability skills are mainly behavioral and coded into the acronym PANDA (P=Passion) if you know the rest of the letters kindly leave the answers in the comment box.

After visiting Unruly media in shore ditch we walked through Brick Lane- where we saw some street art such as, Belgian artist ROA’s famous crane on Hansbury Street as well as other art installations.

We stopped at the famous Beigel shop- where we had a bite to eat and we can confirm that their bagels are pretty much one of the best.

Our final stop on Brick lane was the Spitalfields market, which wasn’t too busy because we were there on a Monday but we got an idea of what the place would feel like at the weekends.

Next stop was Social Partners

Social Partners- Grey London+ Gray EMEA

Located on a busy street and surrounded by sophisticated jewelry stores, The Social Partner is out next stop. Unlike Unruly that its office resembles a bee hive, The Social Partner building brings out the professional atmosphere with its elegant and beautiful office design. Welcoming us is an Asian guy named Kwai Chi – a representative for The Social Partner, and our journey was even more remarkable with another interesting experience.

We were taken part in a 3-hour presentation, in which a lot of information about the recent world’s trends was mentioned. However, the fantastic thing about The Social Partner was not its presentation, but the presenter himself. Imagine you’re sitting inside a 3D theater, putting the 3D glass on, and now enjoying our lively world from a totally different point of view.

What is the definition of social media in your opinion? Spending time hanging out with friends on Google Hangout, replying non-stop on you Facebook post, tweeting news that amuse you, or simply staring at your computer screen watching some dudes making vlogs on Youtube? All of them are drawn into a mere conclusion for normal social media definition: entertainment. However, the presenter Kwai Chi showed us a different definition for it: social media equals social marketing. Put it simple, making money.

Forget about wasting tons of trees, ink and especially money to produce brochures, forget about asking those sales for the quality of products since you clearly know they’re only telling how good they are and why you should buy their goods, it is Internet era, and we do things on the Internet.

Kwai Chi is one of the leading people taking advantage of those free social media platforms to build up their own brands. Starting making video about racism on Youtube, this Chinese guy soon recognized the power of video content thus he began making videos on reviewing household products, health gadgets, foods and quickly became well-known on the world’s biggest video channel. He criticized those companies for their products (according to his opinion) and then now ends up working for them. A huge number of products from various companies are now day by day sending straight to his home and his work is to making a review video for them. That’s how he makes money from what we called “entertainment”.

Curious already? Here is the introduction video of Kwai Chi

Furthermore, he analyzed the main trend of social media world nowadays, from Social Mobile messaging, Rise on mobile local (SoMoLo) to wearable hardwares (i.e: health monitor in an eraser’s size) and then introduced us other Youtube-er who also use social media for personal brand’s marketing strategy.

Pewdiepie – game reviewer, most subscribed channel on Youtube, and his work is to reviewing new games (of course) and swearing (sad but true). Yet the number one position on Youtube is him. This video is his review about the game Flappy Bird (this is a Vietnamese product, rise of the Asians!), you can have a look here:

Dude perfect – using social media for marketing. They combine interesting sports themed content with brand in order to promote them. Eating Pringles and doing a lot of nearly-unbelievable sports with Pringles box container and pingpong ball, Dude perfect has done a good job of increasing the sales of Pringles and polishing its brand name, along with Walmart (one small screen and that’s all, sad but true again). You can watch one typical video of them here:

Kwai Chi also mentioned about the rise of Asia. Heard about LINE? Yes, Japanese product, Brown the Bear and Cony the Rabbit. WeChat, Weibo? Here comes the Chinese. Asian countries are trying their best to catch up with their senior European countries in the technology competition. And those three products are the evidence of their efforts.

At the end of the day, we came back to our apartment with mixed feelings and opinions about what Kwai Chi presented, but we can assure one thing that if he can succeed with social marketing, we know we also can.