by Rebecca Day
BA (Hons) Fashion Business and Promotion
By Bria Smith
BA (Hons) Fashion Business and Promotion
Your Final Major Project is the culmination of your degree and the springboard to your fashion career, equipping you for the reality of working in fashion.
BA (Hons) Fashion Business and Promotion student Bria Smith shares how her project has progressed, and celebrates a Graduate Fashion Week nomination.
Congratulations on the Award nomination, how did you find out?
My course director Alison sent me an email regarding the nomination. I was extremely shocked as I was not expecting it at all! I am really excited and pleased that my work is being recognised after I worked so hard on it – there were a lot of late nights and early mornings!
by Hope Carter
Second-year BA (Hons) Textile Design student
The Erasmus scheme allows higher education students to study for part of their degree in another European country. It is open to undergraduates in their second year (or above) and offers a unique opportunity to enhance your CV and experience new cultures. Take a look at how Hope got on in Barcelona!
Why did you choose to take an Erasmus exchange, and why Barcelona?
I chose to take an Erasmus exchange as living abroad is something I’ve always wanted to do, and Barcelona was the first city that jumped out at me as it is renowned for its artistic scene. It has beautiful architecture, a relaxed culture and is a vibrant city on the beach. I’ve always wanted to learn Spanish too, and the best way to do that is by putting yourself in a situation where you need to speak the language!
The TARGETjobs Undergraduate of the Year Awards are an annual competition aimed at finding the best undergraduates in the UK. Each award is sponsored by a prominent graduate recruiter who provides a fantastic prize for the winner, including a paid internship, trips abroad and other E X C L U S I V E opportunities.
This year the Fashion Retail, Buying and Merchandising Undergraduate of the Year Award was sponsored by Marks and Spencer and over 200 students first applied. Second year BA (Hons) Fashion Business and Promotion student Chloe Goodall was lucky enough to get down to the G R A N D F I N A L S of just 10 students and we are very proud of her achievement.
by Beth Chick
Third-year BA (Hons) Textile Design student
Myself, and 3 other Textile Design students were invited along with our tutor to the ‘Making it in Textiles’ conference in Bradford. The event was sponsored and organised by companies including Campaign for Wool, Clothworkers Company, Drapers’ Company and Weavers’ Company, for both students and tutors from different universities around the country that specialise in woven textiles.
The idea behind the event was for students to be able to learn about the textile industry first-hand, by talking face to face with manufacturers and witnessing the physical industrial production. There is a major talent gap in the industry today and young people are no longer learning the valuable technical skills needed to keep this industry alive. Throughout the whole event a large emphasis was put on the fact that the industry is bursting with job roles, from chain management to yarn design. There were even some jobs that I didn’t know existed, but are available to us as emerging textile designers.
An industry work placement is a great opportunity to put the skills your develop on your course to practice in a real-life fashion environment.
We caught up with BA (Hons) Fashion Design student Josephine Goh about working overseas with major high street retailer H&M during the second year of her course.
Where did you do your placement and for how long?
I completed a 3 month paid placement at H&M’s Head Office in Stockholm, Sweden, as a Menswear Design Assistant. I wanted to work for a high street brand and experience working abroad so this internship was perfect for me.
Our second-year BA (Hons) Textile Design students recently had a digital embroidery workshop with Pete Tarrant, of Digitek Embroidery, to develop their knowledge of the industry digital embroidery program, Wilcom. Pete has worked for a multitude of prestigious clients, including Ted Baker so we were extremely excited to gain insight and understanding of his profession, industry links and the resources he uses to create his work.
During the workshop, each student had the opportunity to digitise their design and stitch an embroidery sample on Digitek’s machine, which they kept for personal reference or added to their project development. The masterclass gave our students a deeper understanding of the Wilcom Digital Embroidery Suite and how to successfully direct the program’s capabilities to their digital embroidery.
‘Pete was brilliant at teaching us the vast possibilities of Wilcom. The workshop extended my understanding of the software hugely and I now feel very confident using and experimenting with design, achieving looks I hadn’t perceived before.’
Laura Wonnacott – Second Year Textile Design Student
By Kylie Hill
BA (Hons) Fashion Business and Promotion Student
For two years I studied A-levels in Art, Textiles and Psychology and then a year completing an Art & Design Foundation Diploma Level 3. I left this course knowing I wanted a career in fashion, but not necessarily in design.
After visiting and applying to many universities I decided Birmingham City University was the right choice for me, because of the BA (Hons) Fashion Business and Promotion (FB&P) course they offer and the wide range of topics covered. I was impressed by the breadth of career paths that will be open to me, at the end of this course and the opportunity to work on live briefs with companies, in my favoured industry areas.
Coming from a course that was design focused, I hoped that the FB&P course would give me further insight of the fashion industry, building on the knowledge I had gained working part-time at Topshop, for the past three years. This is exactly what the first module ‘Fashion Business Context’ has done for me! The structure of the module meant it involved students from all backgrounds and really engaged my interest and motivation in working towards my fashion career goals!
The Events Management module of BA (Hons) Fashion Business and Promotion has been running for 10 consecutive years now and continues to thrive. Its roaring success has made it a resounding favourite module for the Fashion Business and Promotion Students at BCU and with this year’s first event less than two weeks’ away, we wanted to know what the hype is all about!
Events Management is a live module in the second year of the Fashion Business and Promotion Degree, requiring students to work in teams to plan and execute a real life event. Not only do our students carry out this module as a live professional brief, but they start the project with zero budget and must use their entrepreneurial and negotiation skills to fundraise.
By Sophie Hawkesford
BA (Hons) Textile Design Graduate 2014