Fashion Business and Promotion, Student

By Bria Smith
BA (Hons) Fashion Business and Promotion
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Your Final Major Project is the culmination of your degree and the springboard to your fashion career, equipping you for the reality of working in fashion.
BA (Hons) Fashion Business and Promotion student Bria Smith shares how her project has progressed, and celebrates a Graduate Fashion Week nomination.

Congratulations on the Award nomination, how did you find out?

My course director Alison sent me an email regarding the nomination. I was extremely shocked as I was not expecting it at all! I am really excited and pleased that my work is being recognised after I worked so hard on it – there were a lot of late nights and early mornings!

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Fashion Business and Promotion, Student

By Rebecca Howland
BA (Hons) Fashion Business and Promotion

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Your Final Major Project is the culmination of your degree and the springboard to your fashion career, equipping you for the reality of working in fashion.
Third year student Rebecca explains how her dissertation inspired the concept for her Final Major Project, which was then successfully nominated for a New Fashion Media Award at Graduate Fashion Week.
Congratulations on the award nomination, how did you find out?
I was out with friends having celebratory drinks for handing in our projects when I received the email from the course leader Alison, explaining that I had been nominated for the new media award. It was quite a shock, I never thought my work would be nominated in a million years! I am now really excited about the O P P O R T U N I T I E S it may bring.
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Fashion Business and Promotion, News

The TARGETjobs Undergraduate of the Year Awards are an annual competition aimed at finding the best undergraduates in the UK. Each award is sponsored by a prominent graduate recruiter who provides a fantastic prize for the winner, including a paid internship, trips abroad and other E X C L U S I V E opportunities.

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This year the Fashion Retail, Buying and Merchandising Undergraduate of the Year Award was sponsored by Marks and Spencer and over 200 students first applied. Second year BA (Hons) Fashion Business and Promotion student Chloe Goodall was lucky enough to get down to the G R A N D  F I N A L S of just 10 students and we are very proud of her achievement.

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Fashion Business and Promotion

By Sophie Johnson
BA (Hons) Fashion Business and Promotion Lecturer
First year BA (Hons) Fashion Business and Promotion students recently completed a live brief and project with George, the popular clothing brand from high-street retailer Asda.

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In collaboration with the George Asda Buying team, students have been working hard since February on the collaborative project, which involved researching and understanding the George consumer and developing a range plan for a future trend.
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Fashion Business and Promotion, Student

As part of our application process, we invite students to attend our Applicant Taster Days. This aims to give every student a chance to experience the day in the life of a Fashion Business and Promotion student at Birmingham City University. Applicants get to meet the staff, ask lots of questions and experience a tour as well as a taster lecture to give them an insight into the content, experience and environment. We want to give you the best opportunity to find out if this is the course for you!

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“We want to make sure every student is as educated as possible in their decision making and ultimately makes the right choice for their future. By holding the applicant days, we give them opportunity to get to know us, and the environment they’d be studying in…the real deal! What better way to find out?’
Sophie Johnson, Lecturer in Fashion Business and Promotion.
We asked our applicants on our latest Applicant Open Day to tell us about their experience so potential students know exactly what to expect from the day.

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Fashion Business and Promotion, Student

By Kylie Hill
BA (Hons) Fashion Business and Promotion Student
For two years I studied A-levels in Art, Textiles and Psychology and then a year completing an Art & Design Foundation Diploma Level 3. I left this course knowing I wanted a career in fashion, but not necessarily in design.

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After visiting and applying to many universities I decided Birmingham City University was the right choice for me, because of the BA (Hons) Fashion Business and Promotion (FB&P) course they offer and the wide range of topics covered. I was impressed by the breadth of career paths that will be open to me, at the end of this course and the opportunity to work on live briefs with companies, in my favoured industry areas.
Coming from a course that was design focused, I hoped that the FB&P course would give me further insight of the fashion industry, building on the knowledge I had gained working part-time at Topshop, for the past three years. This is exactly what the first module ‘Fashion Business Context’ has done for me! The structure of the module meant it involved students from all backgrounds and really engaged my interest and motivation in working towards my fashion career goals!

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Fashion Business and Promotion, Student

The Events Management module of BA (Hons) Fashion Business and Promotion has been running for 10 consecutive years now and continues to thrive. Its roaring success has made it a resounding favourite module for the Fashion Business and Promotion Students at BCU and with this year’s first event less than two weeks’ away, we wanted to know what the hype is all about!

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Events Management is a live module in the second year of the Fashion Business and Promotion Degree, requiring students to work in teams to plan and execute a real life event. Not only do our students carry out this module as a live professional brief, but they start the project with zero budget and must use their entrepreneurial and negotiation skills to fundraise.

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Fashion Business and Promotion, Staff Profile

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What did you study at University?
I did my degree in BA (Hons) Fashion Retail Buying. I graduated just as the recession hit the UK when the job market was struggling,  so I moved to New York for 7 months to pursue an Internship to differentiate my experience from my peers.
I then enrolled on an MA in Fashion & Textiles (part-time)  a year later. As my study was part-time, I was able to spend 6 months working for a Trend Forecasting company in Paris. I then achieved a Distinction in my MA (showing off now!). Continue Reading
Fashion Branding and Communication, Fashion Business and Promotion, Student

Our BA (Hons) Fashion Branding and Communication course opens students up to a variety of fashion-related jobs, ranging from fashion journalism and brand management, to styling and photo-shoot production.

Paige (who is about to graduate) is taking the trend-forecasting and styling skills she’s recently gained to set up her own publishing business.
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Before she escapes for the summer, we squeezed in a quick Q & A to find out more….

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