I did my degree in BA (Hons) Fashion Retail Buying. I graduated just as the recession hit the UK when the job market was struggling, so I moved to New York for 7 months to pursue an Internship to differentiate my experience from my peers.
I then enrolled on an MA in Fashion & Textiles (part-time) a year later. As my study was part-time, I was able to spend 6 months working for a Trend Forecasting company in Paris. I then achieved a Distinction in my MA (showing off now!). Continue Reading
Our BA (Hons) Fashion Branding and Communication course opens students up to a variety of fashion-related jobs, ranging from fashion journalism and brand management, to styling and photo-shoot production.
Paige (who is about to graduate) is taking the trend-forecasting and styling skills she’s recently gained to set up her own publishing business.
Before she escapes for the summer, we squeezed in a quick Q & A to find out more….
I have come full circle in my career as I actually studied the course I now lecture, BA (Hons) Fashion Business and Promotion, previously known as Fashion Retail Management at Birmingham City University. It has been six years since I graduated so it’s really great to see how the course has evolved and remains at the forefront of developments within the industry. It also gives me a great understanding of being both a student and lecturer on the course, which really helps me engage with our students, as I can literally say I was once in their shoes.
by Sophie Johnson
Lecturer in BA (Hons) Fashion Business and Promotion
Graduate Fashion Week is one of the most important weeks in any fashion institution’s academic calendar. Every year we set up in London to celebrate the successes of our graduates, showcasing portfolios and catwalks to the eyes of the media, journalists and fashionistas.
by Searlait Golby
First year BA (Hons) Fashion Business and Promotion student
Today I sit down with Charnice Blaize, a 22-year-old student from Northampton, who has quite literally, K I L L E D I T throughout her entire time at University.
Currently finishing her final major project in her third year of Fashion Business and Promotion at BCU, Charnice has tons of experience from working in the River Island head office, to interning for Tinie Tempah himself.
After finding out she has achieved a first in every single one of her projects, I had to sit down with her and ask her, how has she done it? Continue Reading
by Elle Stancill
Second year BA (Hons) Fashion Business and Promotion student
Coming from an industry background myself, I know how important work placements are! That’s why we dedicate so much time and effort to them throughout our courses.
Our second year students have recently completed their own industry placements across a mixed range of fashion businesses, providing them with a huge amount of experiences, developing their CVs and of course, their university projects.
Employers want to know their staff understand the business environment as well as the theory behind it. Our students go out into industry and do just that.
It’s a chance to build CV experience, create contacts and apply the knowledge they’re gaining here to the workplace. That’s why we push them to do it.
Elle recently took on a work placement of a different nature. She spent three weeks with Fashion Blogger Kavita Donkersley at She wears Fashion. Hear about her experience and top tips!…
Sophie Johnson Lecturer in BA (Hons) Fashion Business and Promotion