Costume Design and Practice, Student

by Atena Ameri
BA (Hons) Costume Design and Practice
Atena AmeriAn industry placement provides the perfect opportunity to gain work experience and test your knowledge in the fashion environment.
We spoke with BA (Hons) Fashion Design with Design for Performance student Atena Ameri to learn more about her placement year at Birmingham Royal Ballet.
How did you find and secure your placement?
Birmingham Royal Ballet were looking for a student designer from the university and I replied to an email they sent to Claudia, who is a Lecturer at the School of Fashion and Textiles. I went for an interview and brought along my portfolio to showcase a variety of design work and garments.

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Student, Textile Design

by Hope Carter
Second-year BA (Hons) Textile Design student


The Erasmus scheme allows higher education students to study for part of their degree in another European country. It is open to undergraduates in their second year (or above) and offers a unique opportunity to enhance your CV and experience new cultures. Take a look at how Hope got on in Barcelona!
Why did you choose to take an Erasmus exchange, and why Barcelona?
I chose to take an Erasmus exchange as living abroad is something I’ve always wanted to do, and Barcelona was the first city that jumped out at me as it is renowned for its artistic scene. It has beautiful architecture, a relaxed culture and is a vibrant city on the beach. I’ve always wanted to learn Spanish too, and the best way to do that is by putting yourself in a situation where you need to speak the language!
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Fashion Business and Promotion, News

The TARGETjobs Undergraduate of the Year Awards are an annual competition aimed at finding the best undergraduates in the UK. Each award is sponsored by a prominent graduate recruiter who provides a fantastic prize for the winner, including a paid internship, trips abroad and other E X C L U S I V E opportunities.

Chloe Goodall blog 3

This year the Fashion Retail, Buying and Merchandising Undergraduate of the Year Award was sponsored by Marks and Spencer and over 200 students first applied. Second year BA (Hons) Fashion Business and Promotion student Chloe Goodall was lucky enough to get down to the G R A N D  F I N A L S of just 10 students and we are very proud of her achievement.

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Student, Textile Design

by Beth Chick
Third-year BA (Hons) Textile Design student
Myself, and 3 other Textile Design students were invited along with our tutor to the ‘Making it in Textiles’ conference in Bradford. The event was sponsored and organised by companies including Campaign for Wool, Clothworkers Company, Drapers’ Company and Weavers’ Company, for both students and tutors from different universities around the country that specialise in woven textiles.
Making in in textilesThe idea behind the event was for students to be able to learn about the textile industry first-hand, by talking face to face with manufacturers and witnessing the physical industrial production. There is a major talent gap in the industry today and young people are no longer learning the valuable technical skills needed to keep this industry alive. Throughout the whole event a large emphasis was put on the fact that the industry is bursting with job roles, from chain management to yarn design. There were even some jobs that I didn’t know existed, but are available to us as emerging textile designers.
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Fashion Business and Promotion

By Sophie Johnson
BA (Hons) Fashion Business and Promotion Lecturer
First year BA (Hons) Fashion Business and Promotion students recently completed a live brief and project with George, the popular clothing brand from high-street retailer Asda.


In collaboration with the George Asda Buying team, students have been working hard since February on the collaborative project, which involved researching and understanding the George consumer and developing a range plan for a future trend.
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Fashion Design, Student

IMG_8939An industry work placement is a great opportunity to put the skills your develop on your course to practice in a real-life fashion environment.
We caught up with BA (Hons) Fashion Design student Josephine Goh about working overseas with major high street retailer H&M during the second year of her course.
Where did you do your placement and for how long?
I completed a 3 month paid placement at H&M’s Head Office in Stockholm, Sweden, as a Menswear Design Assistant. I wanted to work for a high street brand and experience working abroad so this internship was perfect for me.

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Fashion Branding and Communication, Student

By Aida Brown
BA (Hons) Fashion Branding and Communication Student
Myself and five other students from BA (Hons) Fashion Branding & Communication were picked to showcase our Trend Forecasting module work at BDA London’s Shoreditch studio as part of a live industry brief.


This amazing opportunity saw us present our work to their in-house Editor of ‘View’  – a retail trade publication which fashion brands use to inform their new clothing and product ranges. View is beautifully designed, reads like a magazine and of course it is very insightful.

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Fashion Design, Graduates

Fashion Design Graduate, Charlotte Illidge, had a fantastic final year at University, culminating with her Final Collection being shown at Graduate Fashion Week. We caught up with Charlotte to find out more about her journey after graduation, her graduate design role and how she stays motivated and inspired to create fresh content for her fashion blog The Style Archive.
Photo Credit: Katie Lester
Photo Credit: Katie Lester
What have you been up to since graduating and showing at Graduate Fashion Week?
I’ve done few interviews about my Final Collection at University, but it’s mainly been editorial shoots with photographers and stylists who’ve wanted to use my pieces. Seeing my designs in editorial work has been really cool! Alongside this, I worked in retail whilst searching for a graduate design job.
Photo Credit: Pause Mag
Photo Credit: Pause Mag

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Fashion Business and Promotion, Student

As part of our application process, we invite students to attend our Applicant Taster Days. This aims to give every student a chance to experience the day in the life of a Fashion Business and Promotion student at Birmingham City University. Applicants get to meet the staff, ask lots of questions and experience a tour as well as a taster lecture to give them an insight into the content, experience and environment. We want to give you the best opportunity to find out if this is the course for you!

FBP BCU-Fashion-Textiles-159 work 3b

“We want to make sure every student is as educated as possible in their decision making and ultimately makes the right choice for their future. By holding the applicant days, we give them opportunity to get to know us, and the environment they’d be studying in…the real deal! What better way to find out?’
Sophie Johnson, Lecturer in Fashion Business and Promotion.
We asked our applicants on our latest Applicant Open Day to tell us about their experience so potential students know exactly what to expect from the day.

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