Fashion Business and Promotion, Student

By Bria Smith
BA (Hons) Fashion Business and Promotion
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Your Final Major Project is the culmination of your degree and the springboard to your fashion career, equipping you for the reality of working in fashion.
BA (Hons) Fashion Business and Promotion student Bria Smith shares how her project has progressed, and celebrates a Graduate Fashion Week nomination.

Congratulations on the Award nomination, how did you find out?

My course director Alison sent me an email regarding the nomination. I was extremely shocked as I was not expecting it at all! I am really excited and pleased that my work is being recognised after I worked so hard on it – there were a lot of late nights and early mornings!

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Fashion Business and Promotion, Student

By Rebecca Howland
BA (Hons) Fashion Business and Promotion

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Your Final Major Project is the culmination of your degree and the springboard to your fashion career, equipping you for the reality of working in fashion.
Third year student Rebecca explains how her dissertation inspired the concept for her Final Major Project, which was then successfully nominated for a New Fashion Media Award at Graduate Fashion Week.
Congratulations on the award nomination, how did you find out?
I was out with friends having celebratory drinks for handing in our projects when I received the email from the course leader Alison, explaining that I had been nominated for the new media award. It was quite a shock, I never thought my work would be nominated in a million years! I am now really excited about the O P P O R T U N I T I E S it may bring.
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Costume Design and Practice, Student

by Atena Ameri
BA (Hons) Costume Design and Practice
Atena AmeriAn industry placement provides the perfect opportunity to gain work experience and test your knowledge in the fashion environment.
We spoke with BA (Hons) Fashion Design with Design for Performance student Atena Ameri to learn more about her placement year at Birmingham Royal Ballet.
How did you find and secure your placement?
Birmingham Royal Ballet were looking for a student designer from the university and I replied to an email they sent to Claudia, who is a Lecturer at the School of Fashion and Textiles. I went for an interview and brought along my portfolio to showcase a variety of design work and garments.

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Student, Textile Design

by Hope Carter
Second-year BA (Hons) Textile Design student

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The Erasmus scheme allows higher education students to study for part of their degree in another European country. It is open to undergraduates in their second year (or above) and offers a unique opportunity to enhance your CV and experience new cultures. Take a look at how Hope got on in Barcelona!
Why did you choose to take an Erasmus exchange, and why Barcelona?
I chose to take an Erasmus exchange as living abroad is something I’ve always wanted to do, and Barcelona was the first city that jumped out at me as it is renowned for its artistic scene. It has beautiful architecture, a relaxed culture and is a vibrant city on the beach. I’ve always wanted to learn Spanish too, and the best way to do that is by putting yourself in a situation where you need to speak the language!
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Student, Textile Design

by Beth Chick
Third-year BA (Hons) Textile Design student
Myself, and 3 other Textile Design students were invited along with our tutor to the ‘Making it in Textiles’ conference in Bradford. The event was sponsored and organised by companies including Campaign for Wool, Clothworkers Company, Drapers’ Company and Weavers’ Company, for both students and tutors from different universities around the country that specialise in woven textiles.
Making in in textilesThe idea behind the event was for students to be able to learn about the textile industry first-hand, by talking face to face with manufacturers and witnessing the physical industrial production. There is a major talent gap in the industry today and young people are no longer learning the valuable technical skills needed to keep this industry alive. Throughout the whole event a large emphasis was put on the fact that the industry is bursting with job roles, from chain management to yarn design. There were even some jobs that I didn’t know existed, but are available to us as emerging textile designers.
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Fashion Design, Student

IMG_8939An industry work placement is a great opportunity to put the skills your develop on your course to practice in a real-life fashion environment.
We caught up with BA (Hons) Fashion Design student Josephine Goh about working overseas with major high street retailer H&M during the second year of her course.
Where did you do your placement and for how long?
I completed a 3 month paid placement at H&M’s Head Office in Stockholm, Sweden, as a Menswear Design Assistant. I wanted to work for a high street brand and experience working abroad so this internship was perfect for me.

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Fashion Branding and Communication, Student

By Aida Brown
BA (Hons) Fashion Branding and Communication Student
Myself and five other students from BA (Hons) Fashion Branding & Communication were picked to showcase our Trend Forecasting module work at BDA London’s Shoreditch studio as part of a live industry brief.

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This amazing opportunity saw us present our work to their in-house Editor of ‘View’  – a retail trade publication which fashion brands use to inform their new clothing and product ranges. View is beautifully designed, reads like a magazine and of course it is very insightful.

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Fashion Business and Promotion, Student

As part of our application process, we invite students to attend our Applicant Taster Days. This aims to give every student a chance to experience the day in the life of a Fashion Business and Promotion student at Birmingham City University. Applicants get to meet the staff, ask lots of questions and experience a tour as well as a taster lecture to give them an insight into the content, experience and environment. We want to give you the best opportunity to find out if this is the course for you!

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“We want to make sure every student is as educated as possible in their decision making and ultimately makes the right choice for their future. By holding the applicant days, we give them opportunity to get to know us, and the environment they’d be studying in…the real deal! What better way to find out?’
Sophie Johnson, Lecturer in Fashion Business and Promotion.
We asked our applicants on our latest Applicant Open Day to tell us about their experience so potential students know exactly what to expect from the day.

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Student, Textile Design

Our second-year BA (Hons) Textile Design students recently had a digital embroidery workshop with Pete Tarrant, of Digitek Embroidery, to develop their knowledge of the industry digital embroidery program, Wilcom. Pete has worked for a multitude of prestigious clients, including Ted Baker so we were extremely excited to gain insight and understanding of his profession, industry links and the resources he uses to create his work.

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During the workshop, each student had the opportunity to digitise their design and stitch an embroidery sample on Digitek’s machine, which they kept for personal reference or added to their project development. The masterclass gave our students a deeper understanding of the Wilcom Digital Embroidery Suite and how to successfully direct the program’s capabilities to their digital embroidery.
‘Pete was brilliant at teaching us the vast possibilities of Wilcom. The workshop extended my understanding of the software hugely and I now feel very confident using and experimenting with design, achieving looks I hadn’t perceived before.’
Laura Wonnacott  – Second Year Textile Design Student

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Fashion Business and Promotion, Student

By Kylie Hill
BA (Hons) Fashion Business and Promotion Student
For two years I studied A-levels in Art, Textiles and Psychology and then a year completing an Art & Design Foundation Diploma Level 3. I left this course knowing I wanted a career in fashion, but not necessarily in design.

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After visiting and applying to many universities I decided Birmingham City University was the right choice for me, because of the BA (Hons) Fashion Business and Promotion (FB&P) course they offer and the wide range of topics covered. I was impressed by the breadth of career paths that will be open to me, at the end of this course and the opportunity to work on live briefs with companies, in my favoured industry areas.
Coming from a course that was design focused, I hoped that the FB&P course would give me further insight of the fashion industry, building on the knowledge I had gained working part-time at Topshop, for the past three years. This is exactly what the first module ‘Fashion Business Context’ has done for me! The structure of the module meant it involved students from all backgrounds and really engaged my interest and motivation in working towards my fashion career goals!

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