Fashion Business and Promotion, Student

As part of our application process, we invite students to attend our Applicant Taster Days. This aims to give every student a chance to experience the day in the life of a Fashion Business and Promotion student at Birmingham City University. Applicants get to meet the staff, ask lots of questions and experience a tour as well as a taster lecture to give them an insight into the content, experience and environment. We want to give you the best opportunity to find out if this is the course for you!

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“We want to make sure every student is as educated as possible in their decision making and ultimately makes the right choice for their future. By holding the applicant days, we give them opportunity to get to know us, and the environment they’d be studying in…the real deal! What better way to find out?’
Sophie Johnson, Lecturer in Fashion Business and Promotion.
We asked our applicants on our latest Applicant Open Day to tell us about their experience so potential students know exactly what to expect from the day.

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Fashion Business and Promotion, Student

By Kylie Hill
BA (Hons) Fashion Business and Promotion Student
For two years I studied A-levels in Art, Textiles and Psychology and then a year completing an Art & Design Foundation Diploma Level 3. I left this course knowing I wanted a career in fashion, but not necessarily in design.


After visiting and applying to many universities I decided Birmingham City University was the right choice for me, because of the BA (Hons) Fashion Business and Promotion (FB&P) course they offer and the wide range of topics covered. I was impressed by the breadth of career paths that will be open to me, at the end of this course and the opportunity to work on live briefs with companies, in my favoured industry areas.
Coming from a course that was design focused, I hoped that the FB&P course would give me further insight of the fashion industry, building on the knowledge I had gained working part-time at Topshop, for the past three years. This is exactly what the first module ‘Fashion Business Context’ has done for me! The structure of the module meant it involved students from all backgrounds and really engaged my interest and motivation in working towards my fashion career goals!

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Fashion Business and Promotion, Student

The Events Management module of BA (Hons) Fashion Business and Promotion has been running for 10 consecutive years now and continues to thrive. Its roaring success has made it a resounding favourite module for the Fashion Business and Promotion Students at BCU and with this year’s first event less than two weeks’ away, we wanted to know what the hype is all about!


Events Management is a live module in the second year of the Fashion Business and Promotion Degree, requiring students to work in teams to plan and execute a real life event. Not only do our students carry out this module as a live professional brief, but they start the project with zero budget and must use their entrepreneurial and negotiation skills to fundraise.

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Fashion Business and Promotion, Fashion Design, Graduates, Student

By Kyri Kallis-Panesar
First year BA (Hons) Fashion Business and Promotion student
Last Saturday I was fortunate enough to be offered the opportunity to attend a catwalk show by BA (Hons) Fashion Design graduates who took to the runway at Birmingham New Street Station. Directed by the internationally acclaimed Birmingham City University alumnus Lee Lapthorne, the catwalk featured twelve collections of high-end fashion produced by BCU students.
Jemma Farley collection- Kyri
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Fashion Business and Promotion, Staff Profile








What did you study at University?
I did my degree in BA (Hons) Fashion Retail Buying. I graduated just as the recession hit the UK when the job market was struggling,  so I moved to New York for 7 months to pursue an Internship to differentiate my experience from my peers.
I then enrolled on an MA in Fashion & Textiles (part-time)  a year later. As my study was part-time, I was able to spend 6 months working for a Trend Forecasting company in Paris. I then achieved a Distinction in my MA (showing off now!). Continue Reading
Fashion Business and Promotion, News

The annual MA Fashion show, Vision for the Future , marked its fourth anniversary this year at BCU, flexing the talents of our Fashion Masters courses.

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21 MA Fashion Design students showcased their collections, while MA Fashion Management, MA Fashion Promotion and MA Fashion Styling students took key roles in organising the spectacular event, fuelled by student man power and talent, against the challenge of no event budget.
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Fashion Branding and Communication, Fashion Business and Promotion, Student

Our BA (Hons) Fashion Branding and Communication course opens students up to a variety of fashion-related jobs, ranging from fashion journalism and brand management, to styling and photo-shoot production.

Paige (who is about to graduate) is taking the trend-forecasting and styling skills she’s recently gained to set up her own publishing business.
Before she escapes for the summer, we squeezed in a quick Q & A to find out more….

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Fashion Business and Promotion, Staff Profile

sophie johnson blog

Where and what did you study?
I have come full circle in my career as I actually studied the course I now lecture, BA (Hons) Fashion Business and Promotion, previously known as Fashion Retail Management at Birmingham City University. It has been six years since I graduated so it’s really great to see how the course has evolved and remains at the forefront of developments within the industry. It also gives me a great understanding of being both a student and lecturer on the course, which really helps me engage with our students, as I can literally say I was once in their shoes.

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Fashion Business and Promotion, News, Student

by Sophie Johnson
Lecturer in BA (Hons) Fashion Business and Promotion 

Charnice blaize asos winner

Graduate Fashion Week is one of the most important weeks in any fashion institution’s academic calendar. Every year we set up in London to celebrate the successes of our graduates, showcasing portfolios and catwalks to the eyes of the media, journalists and fashionistas.

While BA (Hons) Fashion Design students host a fabulous catwalk show, BA (Hons) Fashion Business and Promotion students are put forward for prestigious awards and every year we celebrate several nominations.

This year was exceptional.

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Fashion Business and Promotion, Student

by Searlait Golby
First year BA (Hons) Fashion Business and Promotion student
Today I sit down with Charnice Blaize, a 22-year-old student from Northampton, who has quite literally, K I L L E D  I T throughout her entire time at University.
Charnice Blaize
Image credit: trmcreatives
Currently finishing her final major project in her third year of Fashion Business and Promotion at BCU, Charnice has tons of experience from working in the River Island head office, to interning for Tinie Tempah himself.
After finding out she has achieved a first in every single one of her projects, I had to sit down with her and ask her, how has she done it? Continue Reading