Fashion Business and Promotion, Staff Profile

Laura-ArrowsmithWhere and what did you study?
I am a former BA (Hons) Fashion Business and Promotion (previously BA (Hons) Fashion Retail Management) student and graduated from Birmingham City University in 2011 with a first class degree .
What are your career highlights?
Managing photo shoots around the world such as Miami and South Africa, also seeing campaigns that I have worked on in Elle, Grazia and Red magazine.

Continue Reading

Fashion Business and Promotion, Student

by Rebecca Day
BA (Hons) Fashion Business and Promotion
As part of second year Fashion Business and Promotion, there is an Industry Placement and Self Promotion module in which you need to complete a minimum of two weeks work experience within the industry.
Rebecca Day
At first I felt that I hadn’t yet found a part of the industry I was certain I wanted to experience first-hand and was really concerned about entering a placement that I wouldn’t enjoy. I connected with a lot of people on LinkedIn and emailed a lot of companies, but found that I wasn’t getting replies or they were taking a while to reply. I did find it was worth sending follow up emails or even phoning, because it would be so much more efficient.
The process was challenging but a good learning curve, and eventually I ended up securing my placement through Instagram. I found Lizzie King through Carnaby Streets Instagram stories where I saw her working on a window for a GQ event.
Continue Reading
Fashion Business and Promotion, News

rebecca

From Sunday 4 – Wednesday 7 June the Graduate Fashion Week awards took place in Shoreditch, London. Following the outstanding success of alumni Charnice Blaize last year, we are proud to announce BA (Hons) Fashion Business and Promotion Graduate Rebecca Howland won the Graduate Fashion Week New Fashion Media Award.
I was so shocked but excited to have won the Graduate Fashion Week Award. From the start of the process and when the course leader Alison nominated me, I am so proud to have won. It all seems such a blur, and I felt so nervous going up to accept the award, but I’m so happy to have this on my CV.’
Rebecca Howland

Continue Reading

Fashion Branding and Communication, Fashion Business and Promotion, Fashion Design

Taking place at London’s Truman Brewery, Graduate Fashion week is at the top of the radar for students aspiring to be a part of the fashion industry.

bcu-grad-fashion-week-2018-158lowres

After careful selection at pre-shows and judging panels, the best collections from BA (hons) Fashion, Business and Promotion and BA (Hons) Fashion Design were put forward by academics to exhibit live.
In addition to academic institutions, Graduate Fashion Week pulls together industry names, the fashionistas and the media; for those aspiring to a career in fashion, it’s the place to be.
   2 WINNERS, 3 Runners up and 4 F I N A L I S T S

Continue Reading

Fashion Business and Promotion, Student

By Bria Smith
BA (Hons) Fashion Business and Promotion
31956611_1823172997705151_7417033638266535936_n
Your Final Major Project is the culmination of your degree and the springboard to your fashion career, equipping you for the reality of working in fashion.
BA (Hons) Fashion Business and Promotion student Bria Smith shares how her project has progressed, and celebrates a Graduate Fashion Week nomination.

Congratulations on the Award nomination, how did you find out?

My course director Alison sent me an email regarding the nomination. I was extremely shocked as I was not expecting it at all! I am really excited and pleased that my work is being recognised after I worked so hard on it – there were a lot of late nights and early mornings!

Continue Reading

Fashion Business and Promotion, Student

By Rebecca Howland
BA (Hons) Fashion Business and Promotion

RH crop

Your Final Major Project is the culmination of your degree and the springboard to your fashion career, equipping you for the reality of working in fashion.
Third year student Rebecca explains how her dissertation inspired the concept for her Final Major Project, which was then successfully nominated for a New Fashion Media Award at Graduate Fashion Week.
Congratulations on the award nomination, how did you find out?
I was out with friends having celebratory drinks for handing in our projects when I received the email from the course leader Alison, explaining that I had been nominated for the new media award. It was quite a shock, I never thought my work would be nominated in a million years! I am now really excited about the O P P O R T U N I T I E S it may bring.
Continue Reading
Fashion Business and Promotion, News

The TARGETjobs Undergraduate of the Year Awards are an annual competition aimed at finding the best undergraduates in the UK. Each award is sponsored by a prominent graduate recruiter who provides a fantastic prize for the winner, including a paid internship, trips abroad and other E X C L U S I V E opportunities.

Chloe Goodall blog 3

This year the Fashion Retail, Buying and Merchandising Undergraduate of the Year Award was sponsored by Marks and Spencer and over 200 students first applied. Second year BA (Hons) Fashion Business and Promotion student Chloe Goodall was lucky enough to get down to the G R A N D  F I N A L S of just 10 students and we are very proud of her achievement.

Continue Reading

Fashion Business and Promotion

By Sophie Johnson
BA (Hons) Fashion Business and Promotion Lecturer
First year BA (Hons) Fashion Business and Promotion students recently completed a live brief and project with George, the popular clothing brand from high-street retailer Asda.

george-asda2

In collaboration with the George Asda Buying team, students have been working hard since February on the collaborative project, which involved researching and understanding the George consumer and developing a range plan for a future trend.
Continue Reading
Fashion Business and Promotion, Student

As part of our application process, we invite students to attend our Applicant Taster Days. This aims to give every student a chance to experience the day in the life of a Fashion Business and Promotion student at Birmingham City University. Applicants get to meet the staff, ask lots of questions and experience a tour as well as a taster lecture to give them an insight into the content, experience and environment. We want to give you the best opportunity to find out if this is the course for you!

FBP BCU-Fashion-Textiles-159 work 3b

“We want to make sure every student is as educated as possible in their decision making and ultimately makes the right choice for their future. By holding the applicant days, we give them opportunity to get to know us, and the environment they’d be studying in…the real deal! What better way to find out?’
Sophie Johnson, Lecturer in Fashion Business and Promotion.
We asked our applicants on our latest Applicant Open Day to tell us about their experience so potential students know exactly what to expect from the day.

Continue Reading