Perception Magazine – My Final Major Project
by Evie Williams, Final year student
Following your dreams, is something we hope to do in life.
What a pleasure to work with Evie in her final year, as she has journeyed through her life experiences, passions and knowledge. She has drawn them together and followed her dreams to make a dynamic, innovative, exciting final project.
I am sure she will go on to thrive in industry and I look forward to seeing her career develop and dreams unfold.
Lindsay Pressdee, Course Director, BA (Hons) Fashion Branding and Communication.
I’m 23, just about to finish uni and go out into the real world. When I first started the course, I never dreamed of pursuing a career in journalism or PR in London. Now I have the confidence to do this! I also want to make my Final Major Project a reality, but I’ll tell you all about that in a moment! First I have to tell you why I created it.
I’ve been asked a few times how I came up with the idea and I think subconsciously it was because of what I’ve been through…
When I was 21, I was suddenly taken ill and ended up being admitted onto a stroke ward, which was really frightening. Whilst I was there, I was lucky to receive regular visits from my friends and family, who bought me plenty of magazines to read whilst I recovered. Why wouldn’t you? It’s a perfect thing to bring for a Fashion Student! However, my illness meant that at the time, I found it difficult to concentrate properly and it was very hard for me to read the magazines. I remember feeling incredibly frustrated as I just couldn’t engage with the magazine content.
So fast forward two years to when I started to plan for my Final Major Project. I started to think about what would make an original angle within fashion communication that I could focus on. It was my personal experience in hospital that helped me find a unique approach. I decided to create a new fashion magazine for the visually impaired…