Where and what did you study?
I am a former BA (Hons) Fashion Business and Promotion (previously BA (Hons) Fashion Retail Management) student and graduated from Birmingham City University in 2011 with a first class degree .
What are your career highlights?
Managing photo shoots around the world such as Miami and South Africa, also seeing campaigns that I have worked on in Elle, Grazia and Red magazine.
What are your specialist areas of expertise?
Business, buying and all areas of marketing.
What are your research interests; past and present?
I have a broad range of interests however I am particularly interested in ethics and sustainability and how the fashion industry needs to adapt in order to develop.
What’s your favourite part about working for BCU?
Being able to help students development, achieve their goals and see progression through help and guidance. It is such a rewarding career and it’s great to fully understand what they are going through as I have been in their exact shoes having taken the journey myself.
What are your top tips for students thinking about studying with the School of Fashion and Textiles?
University really is the most amazing experience that will shape the rest of your life, enjoy every moment and push yourself further and further every day. The fashion industry is extremely competitive and there will always be someone that wants it more than you who will work for less!
The fashion industry isn’t just about the latest trends and fabrics, ensure you absorb yourself in what’s happening around you, what may impact or enhance the industry.
The students we teach are the future and it’s important for us as lectures to help guide and provide them with the knowledge to make the right choices to ensure this beautiful plant we live on continues to exist.
What do you believe it takes to work in the fashion and textiles industry?
Courage and kindness! You don’t have to be the most outgoing person but you do have to have your own voice. Kindness goes a long way, the fashion industry isn’t as big as you think and if you’re not a nice person, news travels fast!
Any interesting industry anecdotes?
Fan girling over Gok Wan when I was at university and attending one of his shows to actually working with him in industry and helping run his campaigns 8 years later.
Read more posts about our Fashion Staff here.