Where and what did you study?
BA Fashion Communication and Promotion at Central St Martins College of Art & Design.
What are your career highlights?
There are so many! Working as a Creative Director of runway shows in Paris, London, Milan and New York. Working with famous photographers such as David Bailey. Working with amazing creative teams on advertising campaigns. 10 day photo shoots in fantastic remote locations.
What are your specialist areas of expertise?
Art directing, fashion advertising campaigns, fashion film and fashion writing.
What are your research interests; past and present?
Semiotics of fashion photography/ advertising campaigns. Luxury fashion branding and the artification of luxury brands.
What’s your favorite part about working for BCU?
Working on brand new course! Great team members! Being situated in a light filled, art filled building.
What do you believe it takes to work in the fashion and textiles industry?
Determination, talent and a thick skin!
Any interesting industry anecdotes?
Working with celebrities… that’s a whole book full of anecdotes.
Read more posts about our School of Fashion and Textiles staff here.