Fashion Business and Promotion, Staff Profile

Laura-ArrowsmithWhere and what did you study?
I am a former BA (Hons) Fashion Business and Promotion (previously BA (Hons) Fashion Retail Management) student and graduated from Birmingham City University in 2011 with a first class degree .
What are your career highlights?
Managing photo shoots around the world such as Miami and South Africa, also seeing campaigns that I have worked on in Elle, Grazia and Red magazine.

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Fashion Business and Promotion, Student

by Rebecca Day
BA (Hons) Fashion Business and Promotion
As part of second year Fashion Business and Promotion, there is an Industry Placement and Self Promotion module in which you need to complete a minimum of two weeks work experience within the industry.
Rebecca Day
At first I felt that I hadn’t yet found a part of the industry I was certain I wanted to experience first-hand and was really concerned about entering a placement that I wouldn’t enjoy. I connected with a lot of people on LinkedIn and emailed a lot of companies, but found that I wasn’t getting replies or they were taking a while to reply. I did find it was worth sending follow up emails or even phoning, because it would be so much more efficient.
The process was challenging but a good learning curve, and eventually I ended up securing my placement through Instagram. I found Lizzie King through Carnaby Streets Instagram stories where I saw her working on a window for a GQ event.
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Fashion Business and Promotion, News

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From Sunday 4 – Wednesday 7 June the Graduate Fashion Week awards took place in Shoreditch, London. Following the outstanding success of alumni Charnice Blaize last year, we are proud to announce BA (Hons) Fashion Business and Promotion Graduate Rebecca Howland won the Graduate Fashion Week New Fashion Media Award.
I was so shocked but excited to have won the Graduate Fashion Week Award. From the start of the process and when the course leader Alison nominated me, I am so proud to have won. It all seems such a blur, and I felt so nervous going up to accept the award, but I’m so happy to have this on my CV.’
Rebecca Howland

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Where and what did you study?
BA Fashion Communication and Promotion at Central St Martins College of Art & Design.
What are your career highlights?
There are so many! Working as a Creative Director of runway shows in Paris, London, Milan and New York. Working with famous photographers such as David Bailey. Working with amazing creative teams on advertising campaigns. 10 day photo shoots in fantastic remote locations.

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Fashion Branding and Communication, Fashion Business and Promotion, Fashion Design

Taking place at London’s Truman Brewery, Graduate Fashion week is at the top of the radar for students aspiring to be a part of the fashion industry.

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After careful selection at pre-shows and judging panels, the best collections from BA (hons) Fashion, Business and Promotion and BA (Hons) Fashion Design were put forward by academics to exhibit live.
In addition to academic institutions, Graduate Fashion Week pulls together industry names, the fashionistas and the media; for those aspiring to a career in fashion, it’s the place to be.
   2 WINNERS, 3 Runners up and 4 F I N A L I S T S

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Fashion Branding and Communication, Staff Profile

Jo Hurley_colourWhere and what did you study?
I had the pleasure of studying BA (Hons) Fashion Design with Retail Management here at Birmingham City University when it was previously University of Central England.
What are your career highlights?
Teaching in Hong Kong was a fantastic highlight as I loved working with students from international backgrounds in such a dynamic city. I also loved working as an external examiner at the Amsterdam Fashion Institute and seeing the final projects and presentations that students put together on international fashion concepts.
What are your specialist areas of expertise?
After I graduated, I enjoyed working for the trend consultancy- The Future Laboratory. It was here that I learnt about the processes of trend research and how to investigate consumer tribes and behaviour. We came up with branding concepts for Marks and Spencer, Thomas Pink and the beauty brand Olay to name a few. Another specialism is identifying and styling vintage clothing which I learnt whilst archiving Wayne Hemingway and the Land of lost content’s vast collection of design items. I also had my own vintage boutique on ASOS and enjoyed showcasing my collection across London markets and vintage events.
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Fashion Business and Promotion, Student

By Bria Smith
BA (Hons) Fashion Business and Promotion
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Your Final Major Project is the culmination of your degree and the springboard to your fashion career, equipping you for the reality of working in fashion.
BA (Hons) Fashion Business and Promotion student Bria Smith shares how her project has progressed, and celebrates a Graduate Fashion Week nomination.

Congratulations on the Award nomination, how did you find out?

My course director Alison sent me an email regarding the nomination. I was extremely shocked as I was not expecting it at all! I am really excited and pleased that my work is being recognised after I worked so hard on it – there were a lot of late nights and early mornings!

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Fashion Business and Promotion, Student

By Rebecca Howland
BA (Hons) Fashion Business and Promotion

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Your Final Major Project is the culmination of your degree and the springboard to your fashion career, equipping you for the reality of working in fashion.
Third year student Rebecca explains how her dissertation inspired the concept for her Final Major Project, which was then successfully nominated for a New Fashion Media Award at Graduate Fashion Week.
Congratulations on the award nomination, how did you find out?
I was out with friends having celebratory drinks for handing in our projects when I received the email from the course leader Alison, explaining that I had been nominated for the new media award. It was quite a shock, I never thought my work would be nominated in a million years! I am now really excited about the O P P O R T U N I T I E S it may bring.
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