sophie johnson blog

Where and what did you study?

I have come full circle in my career as I actually studied the course I now lecture, BA (Hons) Fashion Business and Promotion, previously known as Fashion Retail Management at Birmingham City University. It has been six years since I graduated so it’s really great to see how the course has evolved and remains at the forefront of developments within the industry. It also gives me a great understanding of being both a student and lecturer on the course, which really helps me engage with our students, as I can literally say I was once in their shoes.

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by Sophie Johnson
Lecturer in BA (Hons) Fashion Business and Promotion 

Charnice blaize asos winner

Graduate Fashion Week is one of the most important weeks in any fashion institution’s academic calendar. Every year we set up in London to celebrate the successes of our graduates, showcasing portfolios and catwalks to the eyes of the media, journalists and fashionistas.

While BA (Hons) Fashion Design students host a fabulous catwalk show, BA (Hons) Fashion Business and Promotion students are put forward for prestigious awards and every year we celebrate several nominations.

This year was exceptional.

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by Searlait Golby
First year BA (Hons) Fashion Business and Promotion student

Today I sit down with Charnice Blaize, a 22-year-old student from Northampton, who has quite literally, K I L L E D  I T throughout her entire time at University.

Charnice Blaize
Image credit: trmcreatives

Currently finishing her final major project in her third year of Fashion Business and Promotion at BCU, Charnice has tons of experience from working in the River Island head office, to interning for Tinie Tempah himself.

After finding out she has achieved a first in every single one of her projects, I had to sit down with her and ask her, how has she done it? Continue Reading

Perception Magazine – My Final Major Project

by Evie Williams, Final year student

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Following your dreams, is something we hope to do in life.

What a pleasure to work with Evie in her final year, as she has journeyed through her life experiences, passions and knowledge. She has drawn them together and followed her dreams to make a dynamic, innovative, exciting final project.

I am sure she will go onto thrive in industry and I look forward to seeing her career develop and dreams unfold.

Lindsay Pressdee, Course Director, BA (Hons) Fashion Branding and Communication.

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I’m 23, just about to finish uni and go out into the real world. When I first started the course, I never dreamed of pursuing a career in journalism or PR in London. Now I have the confidence to do this! I also want to make my Final Major Project a reality, but I’ll tell you all about that in a moment! First I have to tell you why I created it.

chapter 1 for blog

I’ve been asked a few times how I came up with the idea and I think subconsciously it was because of what I’ve been through…

When I was 21, I was suddenly taken ill and ended up being admitted onto a stroke ward, which was really frightening.   Whilst I was there, I was lucky to receive regular visits from my friends and family, who bought me plenty of magazines to read whilst I recovered. Why wouldn’t you? It’s a perfect thing to bring for a Fashion Student! However, my illness meant that at the time, I found it difficult to concentrate properly and it was very hard for me to read the magazines. I remember feeling incredibly frustrated as I just couldn’t engage with the magazine content.

So fast forward two years to when  I started to plan for my Final Major Project. I started to think about what would make an original angle within fashion communication that I could focus on.   It was my personal experience in hospital that helped me find a unique approach.  I decided to create a new fashion magazine for the visually impaired…

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by Elle Stancill
Second year BA (Hons) Fashion Business and Promotion student

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Coming from an industry background myself, I know how important  work placements are!  That’s why we dedicate so much time and effort to them throughout our courses.

Our second year students have recently completed their own industry placements across a mixed range of fashion businesses, providing them with a huge amount of experiences, developing their  CVs and of course, their university projects.

Employers want to know their staff understand the business environment as well as the theory behind it. Our students go out into industry and do just that.

It’s a chance to build CV experience,  create contacts and  apply the knowledge they’re gaining here to the workplace.  That’s why we push them to do it.   

Elle  recently took on a work placement of a different nature.  She spent three weeks with Fashion Blogger Kavita Donkersley at She wears Fashion.  Hear about her experience and top tips!…

sophie johnson blog

 

 

Sophie Johnson Lecturer in BA (Hons) Fashion Business and Promotion  

 

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by Grace Bentley
Second-year BA (Hons) Fashion Design

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When I discovered the archive collection, the Honeysuckle dress was the first item that increased its significance in my mind to being the culturally valuable collection it subsequently became.  For me it’s the ‘poster dress’  of the collection.

Louise Chapman
Lecturer, BA (Hons) Costume, Design and Practice. BCU-Fashion-Textiles-189


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by Loren Evans
Final year Textile Design student specialising in weave

Loren

It’s that time of year…

We’re currently in the middle of the most daunting part of our degree…

F  I  N  A  L

M  A  J  O  R

P  R  O  J  E  C  T!

Most of us feel daunted because for the first time in our course – BA (Hons) Textile Design – we have TOTAL autonomy. While this is an exciting prospect, it’s also nerve-wracking as we’re used to having briefs and some direction to follow…so now we’re entering uncharted waters!

Ordinarily this alone is a big challenge to take on, but I decided to take an even more challenging road…

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by Bekki Brennan
Final year BA (Hons) Fashion Design student

 

FAD Bekki 1

Described by Vogue.com as an ‘undeniable springboard,’ the Fashion Awareness Direct (FAD) competition with Missoni was first introduced to me as part of a research module during the first term of my final year. To make it to the finalist shortlist was such an amazing feeling!

The brief?  To develop a concept based on European artists, involving a particular art movement.

 

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by Lydia Yeabsley
Second year BA (Hons) Fashion Business and Promotion student

Lydia

For a fashion student there’s no better professional development than a placement at one of the country’s leading high street brands. 

Next exterior
I spent two months in total swapping seminars for social media, lectures for client-liaising and Netflix for Next.

Whether you’re a prospective student, a fashion enthusiast or involved in the industry, here are the five things I learned about myself whilst on industry placement at Next…

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by Chloe Watling
First-year BA (Hons) Textile Design student


Paris was one of the best trips I’ve ever experienced, and is a must-go-to city. It was four days jam-packed with amazing experiences from the Premiere Vision event, to the Eiffel Tower, to wine and snails!

One of the best aspects of the trip was being able to experience Paris with friends. We found the best way to explore the city was by hiring bikes and being our own tour guides! It’s a cheap and exciting way to find your way around.
chloe bike image

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