Tag Archives: students

Discussing Marketing with MA Students

All entrepreneurial activities need to think strategically about marketing. But more than that, we really need to get to grips with the idea of  ‘customer value’. And that’s not all about being the cheapest.

Seth Godin didn’t come up in the discussion today with MA students at Birmingham School of Media, but his advice could be useful. Continue reading Discussing Marketing with MA Students

The Pros and Cons of Networking

You’ve probably heard the expression ‘It’s not what you know, its who you know’. If you are developing a career in the media or creative industries this certainly seems to be true.

Certainly, your contacts and your ability to network is going to help you progress in a highly competitive industry. However, it is easier said than done.

I had an interesting discussion with MA Media students yesterday about the challenges and difficulties associated with networking, particularly when you are new to an area. Continue reading The Pros and Cons of Networking