Tag Archives: MA students

How to Market Challenging Content

Global poverty is not an easy subject to discuss. The complexity of the issues, the politics and the challenges of presenting material are discussed by Nick Fraser in this BBC Radio 4 programme entitled Poor Reporting.
Starting with the difficulties of engaging US television audiences, this also turns out to be of relevance to a recent discussion I had with students on marketing. The programme asks questions which many entrepreneurial media or creative industry projects will have to grapple with, such as:

How to develop an audience from scratch? The best platform for your story? Educating your potential audience without preaching to them. Storytelling.

How Do I Look?

I discussed branding for a creative enterprise with my MA students today.

I wanted to demonstrate how a brand identity is much more than a logo and probably needs to develop over a period of time.  It will be part of all social media activity and can be reflected in the use of language and personal style.
In Young Entrepreneurs, Joanna Lord recommends a storytelling approach to encourage a discussion with your audience. Telling your story will help you build a community and encourage sharing. As a result your identity will develop through a dialogue with your audience rather than in a vacuum.

My colleague Frances Brown pointed out Johanna Basford’s website which is a beautiful example of a strong brand identity, with a very unique and personal style.

If you want to work as a freelancer or develop creative business you will have to think about your brand identity. You could start by collecting examples of other creative businesses – they might inspire you!

Do you have examples of brands you really like? Or dislike?