Whilst preparing my teaching and reviewing my notes about the Business Model Canvas, I came across this article by Sam Mitchell in Arts Professional, in which he discusses business models and how digital developments can support innovation in arts organizations. The examples he cites include a range of initiatives including accessing new audiences as well as projects supporting cultural workers. At the heart of his argument is the notion that reviewing the business model is key to an arts organization’s sustainability and that digital developments can offer some potential solutions.
But what is a business model? Is it just about finding new ways of making money?