Tag Archives: Business and Economy

How Do I Look?

I discussed branding for a creative enterprise with my MA students today.

I wanted to demonstrate how a brand identity is much more than a logo and probably needs to develop over a period of time.  It will be part of all social media activity and can be reflected in the use of language and personal style.
In Young Entrepreneurs, Joanna Lord recommends a storytelling approach to encourage a discussion with your audience. Telling your story will help you build a community and encourage sharing. As a result your identity will develop through a dialogue with your audience rather than in a vacuum.

My colleague Frances Brown pointed out Johanna Basford’s website which is a beautiful example of a strong brand identity, with a very unique and personal style.

If you want to work as a freelancer or develop creative business you will have to think about your brand identity. You could start by collecting examples of other creative businesses – they might inspire you!

Do you have examples of brands you really like? Or dislike?

 

Collette Waudby – A Cultural Enterprise Case Study

Collette Waudy Ltd started in 1995 as a jewellery designer-maker in Birmingham’s famous Jewellery Quarter.Here she talks about her experiences of running a business within the creative industries.

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