Category Archives: Case studies

Tips for working in the media: listen, look and learn!

Dominika Jankowska discusses her work and offers advice for anyone starting a career in the media.

After graduating from the MA Media & Creative Enterprise course Dominika has been working with digital marketing agencies and running her own marketing agency, Cinnamon Leaf. Her day-to-day activities range from copy writing web content, writing articles, SEO (both on and off-site), blogging, quality link-building, project management and managing social media campaigns.

 

One day I could be working on a small campaign for a local SME, another day I could be involved in a ‘giant’ project for a well-known corporation. Variety is the spice of life, as they say! Continue reading Tips for working in the media: listen, look and learn!

Justice Williams, MBE, Talks About Setting up City & Style

Justice is brutally honest about the ups and downs of entrepreneurship, but very entertaining too!

Her latest project is the City & Style online magazine and she is interested in engaging with students looking for work placements or freelance opportunities. Contact her on twitter @cityandstyle or email info@cityandstyle.co.uk.

Now balancing motherhood and her new projects, she ‘s got her work cut out but took time out to inspire BCU enterprise students. Continue reading Justice Williams, MBE, Talks About Setting up City & Style

Innovative and Collaborative

‘Innovative and Collaborative’ is how I would describe Lauren Davies. As a project manager within the arts and cultural sector, she seems to thrive on a challenge!

Lauren presented to our media and creative enterprise students this week. She described her business, Red Lantern, and various innovative and entrepreneurial projects she has initiated. Continue reading Innovative and Collaborative

Developing a Niche Business

Marina Ibrahim of Bizz Buzz gave students excellent insights into developing a niche business.

 

 

 

 

 

 

 

 

 

Marina talked about networks and creative alliances as key to understanding your sector. She demonstrated how she makes good use of her contacts and if she needs further support, she creates a network to access that help. For example, she has set up a local Jelly and a Mastermind group. Continue reading Developing a Niche Business

Daniella Genas Discussing her Business with Enterprise Students

This week, Daniella talked to my enterprise students about her business, Aspire4U, including the ups and downs of being your own boss!

There are two aspects to Daniella’s business: a commercial events company and a social enterprise which works with young people to provide training and work placement opportunities.

According to Daniella, one of the many challenges faces by social enterprises is the issue of sustainability and working on the business rather than project by project.

Although she has been highly successful in securing funding, she is conscious that this has at times been an over bureaucratic process. Instead of focusing on the business growth and the core aims of her enterprise, she is busy writing reports for funders. Daniella has started writing a blog about this to stimulate a debate on the subject.

In the short video below, Daniella describes her business and personal ambitions.

 

 

Artistic director, James Yarker, discusses entrepreneurship in difficult economic times

MA Media and Creative industries student, Racha Lothong talks to James Yarker from Stan’s Cafe to learn about entrepreneurship and creativity.

Continue reading Artistic director, James Yarker, discusses entrepreneurship in difficult economic times