Let’s start by defining the problem. Peter Drucker, many years ago coined the term ‘knowledge work’. Put simply, our jobs in the ‘knowledge work economy’ involve adding value and creating value from information. The phrase we most often hear is ‘information overload’. Information itself is actually not the problem at all. The problem, as defined so brilliantly by David Allen is ‘potential meaning overload’.
It’s the ‘potential meaning’ of each piece of information as it gets our attention that is so overwhelming. Why? Two reasons.
Firstly, the meaning could potentially be a gold-mine (extra funding, extra resources to help me achieve my creative mission, new opportunities for exciting partnerships – like the recent email that led to the formation of Think Productive Canada, for example!) or a land-mine (‘if I miss this deadline we’ll look bad’, ‘we need to comply with this’, ‘I can’t afford to not be involved’ and so on). Adding the right value to the right information is the very essence of work, for most of us.
Secondly, our brains are limited in their ability to retain information. Very few people can retain more than about ten things in their mind without starting to drop things, yet most people decide their brains are the best place to try to retain all their projects and commitments rather than externalising this properly into lists, project plans and so on.
So if you’re feeling overwhelmed by it all, you’re not alone. Realise that there are actually four distinct disciplines in knowledge work. At Think Productive we call this the CORD workflow model:
CAPTURE & COLLECT – The gathering of all information, as it arises. This goes a long way to eliminating the stress created by fearing we’ll miss or forget things, as long as you know you will come back and process this information later.
ORGANISE – Systematically analysing what you’ve collected and making up-front decisions on what the final conclusion and next action will be for each piece of information, or of course, deciding some things aren’t worth doing at all. The discipline of keeping action-orientated lists, where you have already defined the next action, the location and what the finish line looks like is one of the most underrated skills in knowledge work.
REGULAR REVIEW – Regularly practising two distinct forms of review: the ‘in the moment’ review of your ‘next action lists’, designed to make the decision about ‘what next?’ and ‘what adds the most value?’, and the ‘weekly review’, where you revisit your list of projects and make sure that you know the next action for each and every project you’re committed to and get a wider perspective on things.
DO – There’s nothing more satisfying in your quest to avoid information overload than clearing the decks with some good old fashioned action. But recognizing that there are three other phases we need to complete before a lot of the magic happens can make the ‘doing’ part so much more enjoyable.
Recognising these four distinct phases on knowledge work can be a great help when we’re faced with information overload – where’s the ‘blockage’? Is it because you need to take a step back and revisit priorities? Or is it that the time for thinking is over and you need to clear the decks by simply getting on with delivering on your commitments?
There is, of course, a cultural dimension to this too. Work/life balance policies, excellent line-management, good communication and a healthy attitude to innovation and the possibility of human failure all play a part in making an organisation a healthier place to work where the ‘too much information’ syndrome can be addressed quite explicitly. I work with organisations across all sectors to confront this very openly, helping to get email inboxes to zero, improve email and information etiquette, implementing the CORD model mentioned here with teams and helping to apply clarity and focus to meetings. Doing this openly creates a culture where we can reclaim our time and attention, control our information flow rather than letting it control us and ultimately create more value and meaning on our quest to make the world that little bit better.
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