In a recent article, The End of Quiet Music, Alina Simone discusses her concerns with having to be entrepreneurial and ‘selling’ her music. Simone says:
I was a singer, not a saleswoman. Not everyone wants to be an entrepreneur.
I dont agree with everything Simone suggests. For example, I have some concerns with the idea that patronage is the answer or that musicians can be supported by governments or other public institutions. However, I do have sympathy with the idea that not everyone is comfortable with being an entrepreneur. In fact, I come across this quite often. The sense that some, not all, individuals working within the creative and media industries will have to be entrepreneurial to get on, but are relunctance to fully embrace entrepreneurship.
Entrepreneurial practices require high levels of personal investment and as Angela McRobbie argues, it can lead to self-exploitation. Blaming yourself if things go wrong and working hard for little financial reward; for ‘the love of it’.
There is nothing wrong with being enterprising but the overwhelming positivity associated with enterpreneurs and entrepreneurship can provoke uneasiness. It is something we actively discuss on the MA Media and Creative Enterprise. The challenges and risks are too often gloosed over. I hope this becomes part of the discussion for the Centre for Entrepreneurs who are currently investigating the media view of entrepreneurship.
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