How to Market Challenging Content

Global poverty is not an easy subject to discuss. The complexity of the issues, the politics and the challenges of presenting material are discussed by Nick Fraser in this BBC Radio 4 programme entitled Poor Reporting.
Starting with the difficulties of engaging US television audiences, this also turns out to be of relevance to a recent discussion I had with students on marketing. The programme asks questions which many entrepreneurial media or creative industry projects will have to grapple with, such as:

How to develop an audience from scratch? The best platform for your story? Educating your potential audience without preaching to them. Storytelling.

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