All entrepreneurial activities need to think strategically about marketing. But more than that, we really need to get to grips with the idea of ‘customer value’. And that’s not all about being the cheapest.
Seth Godin didn’t come up in the discussion today with MA students at Birmingham School of Media, but his advice could be useful.
Here are his suggestions from a recent post, Wasted Kindling.
- a remarkable product that users enjoy talking about
- a product with virality built in–something that works better when my friends use it too
- a community orientation, so that each new user enhances the value of the community, creating a virtuous cycle
- economies of scale in both production and marketing. As you grow, things get both cheaper and easier to talk about
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