Daniella Genas Discussing her Business with Enterprise Students

This week, Daniella talked to my enterprise students about her business, Aspire4U, including the ups and downs of being your own boss!

There are two aspects to Daniella’s business: a commercial events company and a social enterprise which works with young people to provide training and work placement opportunities.

According to Daniella, one of the many challenges faces by social enterprises is the issue of sustainability and working on the business rather than project by project.

Although she has been highly successful in securing funding, she is conscious that this has at times been an over bureaucratic process. Instead of focusing on the business growth and the core aims of her enterprise, she is busy writing reports for funders. Daniella has started writing a blog about this to stimulate a debate on the subject.

In the short video below, Daniella describes her business and personal ambitions.



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