I discussed branding for a creative enterprise with my MA students today.
I wanted to demonstrate how a brand identity is much more than a logo and probably needs to develop over a period of time. It will be part of all social media activity and can be reflected in the use of language and personal style.
In Young Entrepreneurs, Joanna Lord recommends a storytelling approach to encourage a discussion with your audience. Telling your story will help you build a community and encourage sharing. As a result your identity will develop through a dialogue with your audience rather than in a vacuum.
My colleague Frances Brown pointed out Johanna Basford’s website which is a beautiful example of a strong brand identity, with a very unique and personal style.
If you want to work as a freelancer or develop creative business you will have to think about your brand identity. You could start by collecting examples of other creative businesses – they might inspire you!
Do you have examples of brands you really like? Or dislike?
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