by Beck Collins
Society is facing potentially disastrous climate change impacts. The UK is at the brink of a looming energy gap as old power stations close with little to replace them, and much of this is because we simply consume too much energy. This is a problem because we currently heavily rely on energy that is produced by fossil fuels; only 11.3% of UK energy comes from renewable resources (DECC 2013). The UK Government has long been trying to tackle this by calling on people to reduce their personal energy use through various behavioural change campaigns. A host of research and academic literature supports this, and various government departments have commissioned studies attempting to get to the bottom of why we behave the way we do with energy. The government hopes to use information derived from these studies to design policies that will bring about a measurable difference; to design interventions that will change individual energy behaviour. The belief is that pulling the right ‘lever’ will bring about the desired behaviour. But is this right?